How to Target Generation Z Through Paid Ads
Neil Patel
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. What Is Unique About Generation Z?
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