The Creative Penn

DECEMBER 31, 2022

Regular readers and listeners to the show know that I have been commentating on the AI space since Alpha Go beat Lee Sodol at the game of Go in 2016. Some are expanding use of AI translation, and many more are using text-to-speech generation for audio, like Google Play Automated Narration or Deep Zen.

Creativity 98

Creativity Ad Copy Text Government 98

Smart Blogger

MAY 26, 2023

between 2016 and 2026. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services.

Copywriting 68

Copywriting Copywriter Persuasion Freelance Copywriting 68

Moz

SEPTEMBER 27, 2020

Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. Example: topics such as dated events or experiences (Olympics 2016, past editions of Black Friday, and so on) or newsworthy content (2016 US election, Kanye running for president — no wait that is still happening.).

Content 74

Content Keywords Ad Copy SEO 74

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. After all, they have the text of the book anyway. How does generative search work with Google Bard and Microsoft Bing Chat? We might be finally getting closer to that happening.

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

FEBRUARY 24, 2023

I am one of them, which is not a surprise to regular listeners as I have been talking about AI since 2016 , and I wrote a book about the potential impact in 2020. Some only use AI tools for generating sales descriptions or ad copy. Usage of AI tools is a continuum and we all sit at different places along the spectrum.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

MARCH 25, 2024

We actually found you, I think it was about 2016 – 2018, somewhere around there. So Claude is like a text-based AI tool. And Midjourney is more of an image-based AI tool that uses text to create the images. So I'm not using the copy straight from AI as it is, I am editing and tweaking quite a bit. Matthew: Sure.

Ads 52

Ads Marketing Sales Retail 52

The Creative Penn

JANUARY 6, 2023

So in 2022, the emergence of image generators, like Midjourney and DALL-E and Stable Diffusion, and text generators, like ChatGBT. And we've got coming in 2023 things like text-to-video. In fact, Meta/Facebook itself, has a generative AI text-to-video , which should be emerging at some point in 2023. What else is in the course?

Advertising 98

Advertising Marketing Ads Social Media 98