Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. The post Brands Often Overlook This Superhero of Storytelling appeared first on Content Marketing Institute.

Storytelling 99

Storytelling Pharmaceutical Brand Prose 99

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones.

Sales 108

Sales Marketing Brand IT 108

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Merriam-Webster (@MerriamWebster) May 27, 2016. Is your org a zombie?

Brand 101

Brand Construction Architecture Communication 101

Jane Friedman

JUNE 26, 2024

Photo by Eric Ward on Unsplash Today’s post is by author brand expert Andrea Guevara. Join us on July 3 for the online class How Authors Can Unlock Brand Recognition. As an author brand strategist, I’m often fighting against the idea that a personal brand is just a cringey, commercialized outcropping of late-stage capitalism.

Social Media 110

Social Media Publisher Publishing Publishing 110

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Brand Banking Retail 106

ProBlogger

SEPTEMBER 13, 2016

Affiliate Marketing – I have noticed more and more of our attendees monetising with affiliate marketing in addition to working with brands. ” Caroline McCullough shared: “I probably can” from Dan Norris inspired me hugely because it helped me come up with an overarching theme for my personal brand blog/website.

Social Media 52

Social Media SEO Blogger Storytelling 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. There you have it – my long overdue income report for the first half of 2016. The post My Blogging Income Breakdown for the First Half of 2016 appeared first on ProBlogger. Here’s a snapshot: Before I get into each section – let me make a few explanations.

Blog 37

Blog Blogging Landing Page Contractor 37

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Jane Friedman

JANUARY 31, 2024

Call it, “building your writer brand.” I began freelancing full-time in 2016. You publish a blog, someone reads it, loves it, and asks you to write something similar for them—for a fee. Call it the “flywheel” of freelance writing. It all translates the same: The best way to write for others is to write for yourself. Blogging.

Writing 117

Writing Freelance Writer Publisher 117

Contently

AUGUST 21, 2024

This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. What works for one brand might not work for another, so tailor your strategy to your unique audience. In 2024, it appears that late-day engagement is where the action is.

Social Media 69

Social Media Media Post Engagement 69

Grammarly

NOVEMBER 19, 2024

According to the 2016 Jobvite Recruiter Nation report , 74 percent of recruiters do not consider a cover letter when assessing whether to hire a job applicant. By writing your cover letter in a way that mirrors their brand style, you’re communicating that you understand who they are and the kind of person they’re looking for.

Recruitment 86

Recruitment Writing Banking Communication 86

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Engagement 145

Engagement Audience Social Media Utilities 145

Content Marketing Institute

FEBRUARY 5, 2018

Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Click To Tweet. Click To Tweet. Engage with Snapchat.

Social Media 167

Social Media Promotion Media Content 167

Bramework

MARCH 9, 2023

Your business email address should reflect your brand and your mission. Creating a business email address is a great way to establish trust, build your brand, and create a sense of authority. Today, people trust more in a brand that has a business email address by 33%. Why is creating a business email important to you?

Digital Marketing 98

Digital Marketing Agency Marketing Brand Awareness 98

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand. Sounds like brands just need to set up more Match profiles, right?

Content 131

Content Brand Awareness Content Creator Education 131

Ben Settle

JULY 1, 2024

Which is ironic in a day and age where everyone thinks they know everything.

Consulting 52

Consulting Brand Marketing Writing 52

Neil Patel

APRIL 9, 2021

Let’s say we want to see what I said about link building in 2016. In this case, we’re looking for tweets between the start and end of 2016. We get a list of every time I mentioned “link building” in a tweet in 2016. We start by typing “link building” into the exact phrase search bar. Then add my account to the accounts section.

Social Media 115

Social Media Keywords Media Website 115

ContentWriters

JUNE 12, 2024

When you work with a third-party content writing service, you can ensure that you’re producing professional, shareable content that upholds a consistent brand voice and promotes your business. You’ll be able to ensure that each piece of content you produce serves its purpose and achieves specific goals for your brand.

Content Creation 59

Content Creation Content Agency Freelance 59

Ben Settle

JULY 1, 2024

This time it’s the glut of ‘startups’, e-commerce brands, cold email bros clogging up inboxes all over hell and gone, AI nerds flooding the internet with lies and hype, and dumb money corporate suits paying influencers to shill nonsense to TikTok brain-addled scrollers who have no intention of every actually buying anything.

Engagement 52

Engagement Sales Freelance Copywriting Government 52

Smart Blogger

SEPTEMBER 15, 2023

As referenced in the blog post , ”Athleta History & Brand Profile,” the ’90s were the decade big companies like Nike started to include women in their fitness apparel. “Athleta began as a catalog brand that used female models which were reflective of all ages, ethnicities, and body types.” “We And so Athleta was born.

Audience 83

Audience Food Social Media Digital Marketing 83

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Facebook is by far the most popular, with 61% market share in 2016. Using these timely images created a brand win for Carmichael by appealing to Super Bowl fans who remember the election.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. Earned channels can drive brand awareness and boost your reputation.

Content 120

Content Social Media Brand Awareness Promotion 120

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

ProBlogger

APRIL 25, 2016

This year we’re bringing in 4 great new international speakers but have also found some amazing Aussie bloggers to share what they know too (including some brand new voices as well as a few familiar faces). The cost is $299 AUD and will be available for sale from 01 July 2016. These will be available 10 days following the event.

Construction 28

Construction Blogger Sales Social Media 28

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands.

Content Marketing 135

Content Marketing Marketing Content Content Creator 135

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point.

Freelance 98

Freelance Copywriter Copywriting Projects 98

Neil Patel

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. In 2016, there was a 2% decrease in direct mail delivered from the previous year. And, 59% of US consumers say they actually enjoy getting mail from brands. Direct Mail Increases Brand Awareness.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

FEBRUARY 11, 2023

Back in 2016 people were talking about how you can get answers to your questions without even clicking on a website. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. Or that people won’t need to search anymore. That’s far from the truth. And that would hurt marketers.

Content Creation 145

Content Creation Keywords Insurance Engineering 145

The Hoth

MAY 28, 2024

All types of businesses make use of affiliate programs due to how effective they are at generating sales and building brand awareness. They’ve helped thousands of clients clean up their link profiles and reach the top of their industry’s SERPs since 2016, and they’re continuing to gain momentum with their official affiliate program.

SEO 52

SEO Content Creator Agency Search Engine Optimization 52

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2016 – 75.1° / 73.7° Should we even try?

IT 69

IT Engineering SEO Keywords 69

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. Content marketing has been moving at the speed of light in recent years.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

JULY 4, 2018

By 2016 or 2017, you likely would have experienced a sudden drop in business. Case study: Clothing brand Ed Hardy. Audigier’s branding acumen made Hardy’s artwork a smashing success. In 2009, the Ed Hardy brand sold $700 million in clothing and accessories. By 2016, the brand was gasping for air.

Creativity 101

Creativity Recruitment Content Marketing Engineering 101

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Nordstrom isn’t the only big brand using the platform. Why Sell on Instagram?

Brand Awareness 143

Brand Awareness Sales Retail Brand 143

Neil Patel

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. At first glance, this might not seem like a serious trend.

Content Creation 106

Content Creation Content Creator Content Social Media 106