Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 103

Brand IT Editorial Team Social Media 103

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Editorial Social Media 111

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 103

Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 93

Content Marketing Government Marketing Food 93