Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Editorial Social Media 111

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

Content Marketing 70

Content Marketing Art Director Creative Director Storytelling 70

Content Marketing Institute

JULY 27, 2018

The insight from the e-book project proved that offering content, not discounts, could help Symantec (and its consumer brand Norton) get people to engage and, ultimately, buy from them. And it would ultimately lead Randi to help develop the Internet Security Center in 2016, a major traffic driver for Norton.com.

Audience 68

Audience IT Content Editorial 68

Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses. Click To Tweet. Conclusion.

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Content Marketing Marketing Content Editorial 104

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team.

Publisher 52

Publisher Publishing Publishing Post 52

Moz

JULY 15, 2019

In 2019, Google sent ~20 fewer organic clicks via browser searches than in 2016. In 2016, there were 26 organic clicks for every paid click. In 2016 there were 26 organic clicks/paid click. The truth is, most of us are still link building like it’s 1948 with “planned editorial” content. In 2019, that ratio is 11:1.

Editorial 47

Editorial SEO Retail Storytelling 47

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

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Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

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Content Marketing Government Marketing Food 93

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

Hospitality 71

Hospitality Medical Insurance Healthcare 71

Content Marketing Institute

MARCH 30, 2018

A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST. Non-Obvious trend: Brand stand. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world. Steal this idea: Rise above the clickbait.

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

MARCH 21, 2018

Give your audience a reason to engage with your brand's #content, says @AnnGynn. What unique accomplishment in your brand’s history can you feature in your content? What story is unique to your brand ? Set up your editorial calendar at a pace that works for both your content team and your audience. Click To Tweet.

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Content Marketing Marketing Content Storytelling 103

ProBlogger

DECEMBER 1, 2021

I’ve recently released my new brand identity and relaunched my website. What better way to do this than to plan out your entire Editorial, Content and Marketing Calendar for the whole of, or at least the first three months of 2022? You can use my FREE Editorial Calendar template here. This step is my personal favourite.

Blog 40

Blog Blogging Editorial Contractor 40

Moz

OCTOBER 22, 2018

According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. Partly; brands can’t control what photos users upload, but they can report inappropriate images.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). An audience we were targeting with our event sponsorship, because they were likely to know and care about which brand of oil they used on their bikes. Grow blog traffic, stat. We weren’t corporate mouthpieces.

Blog 54

Blog Blogging Social Media Keywords 54

ProBlogger

DECEMBER 5, 2016

What can you stop doing, get rid of or clean up as you see out 2016? I’ve recently released my new brand identity and relaunched my website. You should consider writing a blog post or recording a video or audio round up of your favourite: Books you’ve read in 2016. You can use my FREE Editorial Calendar template here.

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Editorial Blog Blogging Contractor 50

ProBlogger

DECEMBER 6, 2016

I’ve been thinking about how I want to end 2016 both personally and work-wise, and after Natalie’s post yesterday , I decided to gather together the reminders and advice I’m using to head into a new phase, and to share them with you. Then you’ve got a brand-new project to start the new year with.

Post 48

Post Food Editorial Blogger 48

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On Just skip over the ones that don’t apply to you. Let’s start with my favorite one: 1.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It The brand claims that it “will never go back to humans.”.@shopcosabella

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Marketing Content Agency Content Marketing 110

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

OCTOBER 13, 2020

Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

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Freelance Projects Manufacturing Social Media 141

Moz

FEBRUARY 10, 2019

Many website design and digital marketing agencies add a link to their website in the footer of all their clients’ websites (usually via their logo or brand name). The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016.

SEO 57

SEO Landing Page Agency Keywords 57

Buffer

OCTOBER 18, 2016

For this article, I’ve set some loose criteria to narrow down the list a little: She/he works in a startup She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016 If your favorite blogs are not mentioned here, it might be that I have just not come across them in my research.

Marketing 52

Marketing Blog Blogging Social Media 52

ProBlogger

APRIL 27, 2016

If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. Their advice is sage and practical, but would it work for you if your website is new, small, or not a brand so far? Social networks. Impossible is nothing. Hours Only Having a Personal Blog: Is it Worth It?

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Editorial Team Promotion Freelance Editorial 35

Neil Patel

APRIL 9, 2021

In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. Consider having a strategy in place and drafting an editorial calendar designated for your Google Post content.

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

MARCH 8, 2018

It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. Josh Bernoff , author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. In this article I look at how to test for readability across your organization.

Government 111

Government Content Editorial Prose 111

ProBlogger

DECEMBER 19, 2016

In 2009, Mike was brand new to the scene. Back in 2009, Mike was brand new to social media. Mike: To give you a little of backstory, I had only started Social Media Examiner about 10 days earlier than that conference, so I was brand new. It’s a really good branding opportunity. I’d never met or heard of him.

Social Media 32

Social Media Blog Blogging Media 32

ProBlogger

DECEMBER 19, 2016

In 2009, Mike was brand new to the scene. Back in 2009, Mike was brand new to social media. Mike: To give you a little of backstory, I had only started Social Media Examiner about 10 days earlier than that conference, so I was brand new. It’s a really good branding opportunity. I’d never met or heard of him.

Social Media 22

Social Media Blog Blogging Media 22

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. These are your indirect How can my brand stand out?

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. Clare McDermott, who for whatever reason agreed to edit the magazine, took charge of the brand with Angela Vannucci who became the project director. It was hard to believe it was working. In May 2010, @cmicontent was born. The concept took off, says @JoePulizzi.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content.

Storytelling 60

Storytelling Entertainment Social Media Collaboration 60

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. Pura Vida was a brand built on social media, especially Instagram. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. We took huge inspiration from the remarkable media strategy work that Deborah Bothun and John Sviokla at PwC expressed in the summer 2016.

Content Marketing 110

Content Marketing Marketing Content Electronics 110

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913.

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Content Marketing Marketing Content Editorial 75