Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust.

Promotion 57

Promotion Content Social Media Manufacturing 57

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Merriam-Webster (@MerriamWebster) May 27, 2016. Is your org a zombie?

Brand 101

Brand Construction Architecture Communication 101

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Brand Banking Retail 106

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Engagement 145

Engagement Audience Social Media Utilities 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

The Hoth

MAY 28, 2024

Then, why not monetize that knowledge by promoting SEO products and services online? As far as affiliate programs go, search engine optimization is one of the best products to promote due to how in-demand it is across all industries. It’s also one of the earliest programs, as it began way back in 1996.

SEO 52

SEO Content Creator Agency Search Engine Optimization 52

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. This has risen since the last time I produced a report like this, as we’ve put more effort into affiliate promotions at dPS. Each year on Digital Photography School we run big promotions with our 12 Days of Christmas Sale and our Mid Year Sale. Product Sales.

Blog 37

Blog Blogging Landing Page Contractor 37

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Facebook is by far the most popular, with 61% market share in 2016. Using these timely images created a brand win for Carmichael by appealing to Super Bowl fans who remember the election.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

ContentWriters

JUNE 12, 2024

When you work with a third-party content writing service, you can ensure that you’re producing professional, shareable content that upholds a consistent brand voice and promotes your business. You’ll be able to ensure that each piece of content you produce serves its purpose and achieves specific goals for your brand.

Content Creation 59

Content Creation Content Agency Freelance 59

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. What's the best way to promote my accounting business?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

FEBRUARY 11, 2023

Back in 2016 people were talking about how you can get answers to your questions without even clicking on a website. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. Content creation is not even half the battle… the hard part is promoting the content.

Content Creation 145

Content Creation Keywords Insurance Engineering 145

Neil Patel

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. What exactly are VTubers, and why should you care?

Content Creation 106

Content Creation Content Creator Content Social Media 106

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Neil Patel

APRIL 3, 2023

For example, a search for “SEO strategies” on Google brings up these results: You’ll notice that the oldest of them has a date of April 2016, but the rest of the results have dates ranging from March 5, 2021 through September 19, 2022. Publish your slideshow on SlideShare and promote it again. Social media networks drive 0.8%

Content 145

Content Keywords Engineering Publisher 145

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. Content marketing has been moving at the speed of light in recent years.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Social Media 136

Social Media Media Marketing Healthcare 136

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It didn’t take long for marketers to take notice, as businesses have been making promotional YouTube videos and ads for many years now. . Branded hashtag. Brand takeovers. In-feed ads.

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Editorial Social Media 111

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. That’s why you are seeing people like Gary Vaynerchuk and Grant Cardone promoting their phone numbers all over Instagram. Not only can it help with your site’s indexing but it can also help with brand building, which indirectly will help boost your rankings as well.

SEO 145

SEO Social Media Medical Engineering 145

Quick Sprout

MARCH 1, 2023

This industry is growing fast and has seen an almost 7% increase in the last from 2016 to 2021. You can also add custom graphics to your company truck for a great branding opportunity. Once you have a unique selling point you can build a marketing plan to promote your new business. This can make scaling your business tough.

Insurance 101

Insurance Contractor Finance Education 101

Content Marketing Institute

OCTOBER 26, 2018

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. That’s all the promotion I’ve done. HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively.

Content Creator 105

Content Creator Promotion Social Media Engineering 105

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. Many people use social media solely for brand awareness. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. It’s a social platform and your brand needs to have a human touch.

Social Media 145

Social Media Persuasion Promotion Ads 145

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. Subjects like augmented reality , content audits , localization , and journey mapping were part of the video series that were shared on the ICC event blog, promoted in emails, and posted to YouTube in the months leading up to the event.

Content 109

Content Education Content Marketing Promotion 109

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand. When it comes to product promotion, John Chow knows what he is doing. Every section tells a story.

Marketing 143

Marketing Blog Blogging Social Media 143

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. So, many writers won't accept pitches or ghostwriting, especially if it's promotional for you, because it risks their reputation and their career.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. CMI sends many emails to subscribers – emails featuring the day’s blog posts, emails containing a digest of the week’s blog posts, an original letter from Joe Pulizzi or Robert Rose, dedicated emails from partners, and CMI promotion for webinars, events, and programs.

Finance 103

Finance Audience Promotion Content Marketing 103

Backlinko

JANUARY 8, 2024

Billion Views) Subscribers: 111 million Main language: English Date of creation: December 6, 2016 Most popular video to date: Nastya and papa sleeping at farm sheep Family fun trip Anastasia Sergeyevna Radzinskaya is a Russian-born child YouTuber. billion views. Like Nastya (95.58 Billion Views) Subscribers: 98.6

Entertainment 87

Entertainment Keywords Collaboration Script 87

Content Marketing Institute

JULY 27, 2018

The insight from the e-book project proved that offering content, not discounts, could help Symantec (and its consumer brand Norton) get people to engage and, ultimately, buy from them. And it would ultimately lead Randi to help develop the Internet Security Center in 2016, a major traffic driver for Norton.com. Click To Tweet.

Audience 68

Audience IT Content Editorial 68

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

OCTOBER 23, 2020

The agency should be able to demonstrate their ability to apply marketing techniques and up-to-date inbound marketing tactics and strategy that can promote business growth. After all, it’s the only way that your brand can have a competitive edge over its competitors. Tech Savvy-Ness. Job Functional Skills. Scalability on Demand.

Agency 112

Agency Marketing Advertising Social Media 112

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Buffer

JUNE 28, 2016

Run an NPS survey A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. It can also be a great way to measure the value that your blog is delivering to readers.

Promotion 52

Promotion Publisher Publishing Publishing 52

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

Hospitality 71

Hospitality Medical Insurance Healthcare 71

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74