Jane Friedman

JANUARY 31, 2024

Every time you publish an article or new social post, no matter the subject, you’re marketing your services as a writer for hire. You publish a blog, someone reads it, loves it, and asks you to write something similar for them—for a fee. Call it, “building your writer brand.” I began freelancing full-time in 2016.

Writing 117

Writing Freelance Writer Publisher 117

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Brand 100

Brand Storytelling Food Manufacturing 100

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Brand 107

Brand Marketing Social Media Consulting 107

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Merriam-Webster (@MerriamWebster) May 27, 2016. Is your org a zombie?

Brand 101

Brand Construction Architecture Communication 101

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. How do I know?    What is content distribution?

Content 120

Content Social Media Brand Awareness Promotion 120

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Neil Patel

APRIL 3, 2023

We tend to think that the work we publish is always our best work. That may be true at the time of publishing, but things change over time. If your post has been published for a while, you may start to notice that impressions and clicks drop off. The content refresh was published on August 7th, 2022. Let’s get started.

Content 145

Content Keywords Engineering Publisher 145

Ben Settle

JULY 1, 2024

This time it’s the glut of ‘startups’, e-commerce brands, cold email bros clogging up inboxes all over hell and gone, AI nerds flooding the internet with lies and hype, and dumb money corporate suits paying influencers to shill nonsense to TikTok brain-addled scrollers who have no intention of every actually buying anything.

Engagement 52

Engagement Sales Freelance Copywriting Government 52

ContentWriters

JUNE 12, 2024

When you work with a third-party content writing service, you can ensure that you’re producing professional, shareable content that upholds a consistent brand voice and promotes your business. You’ll be able to ensure that each piece of content you produce serves its purpose and achieves specific goals for your brand.

Content Creation 59

Content Creation Content Agency Freelance 59

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Have you published any short pieces?

Freelance 98

Freelance Projects Copywriter Copywriting 98

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

Sales 98

Sales Publisher Publishing Publishing 98

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publisher 98

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. Content marketing has been moving at the speed of light in recent years.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

NOVEMBER 4, 2022

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I finally finished and published How to Write a Novel in July 2022 after starting with an initial draft in 2016.

Creativity 98

Creativity Publisher Publishing Publishing 98

Neil Patel

SEPTEMBER 27, 2021

You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured, and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate. It’s one thing to write and publish a blog post.

Marketing 143

Marketing Blog Blogging Social Media 143

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

Content Marketing Institute

JULY 4, 2018

By 2016 or 2017, you likely would have experienced a sudden drop in business. Case study: Clothing brand Ed Hardy. Audigier’s branding acumen made Hardy’s artwork a smashing success. In 2009, the Ed Hardy brand sold $700 million in clothing and accessories. By 2016, the brand was gasping for air.

Creativity 101

Creativity Recruitment Content Marketing Engineering 101

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Click To Tweet.

Content Marketing 110

Content Marketing Storytelling Marketing Content 110

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. million blog posts per month.

Content Creator 105

Content Creator Promotion Social Media Engineering 105

Intergrowth

MARCH 10, 2023

One of the most effective tactics for getting more of the right people to your site is SEO-centric content marketing — publishing helpful content on your website to bring more customers to your site from search engines. The articles will lack flow and won’t convey your brand voice. Creating content is expensive. Not at all.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Many people use social media solely for brand awareness. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. Feels a little wrong to publish that openly!).

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. Let’s look at the best practices for social media design.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

Audience 110

Audience Editorial Team Editorial Social Media 110

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

The Creative Penn

SEPTEMBER 4, 2023

Before we get into it— Tell us a bit more about you and how you got into writing and publishing. Joanna: Well, can I also ask you about the self-publishing side? Joanna: So seven years, so maybe 2016-ish. How did you break out of that mindset that traditional publishing is the only valid path in Germany, in particular?

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

NOVEMBER 25, 2017

35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. The deep dive – Industry analysis. (35:42): Source: Digiday ).

Content Marketing 91

Content Marketing Media Marketing Electronics 91

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. 68% Americans are more willing to share content from purpose-driven brands than traditional companies. Cone Click To Tweet.

Content 98

Content Transportation Projects Social Media 98

Article Writing

DECEMBER 23, 2022

As Steve Clayton , Chief Storyteller at Microsoft, stated at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in 2016, “Entertain them. You can write a story about your company’s founder, CEO, inventor, digital publisher, or someone else that plays a vital role at the company.

Storytelling 52

Storytelling Social Media Communication Entertainment 52

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. I write books and I record and publish audio, although I also do some professional speaking and teaching as well.

Creativity 98

Creativity Publisher Publishing Publishing 98