Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Brand 100

Brand Storytelling Food Manufacturing 100

Content Marketing Institute

DECEMBER 7, 2017

Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. Businesses should concern themselves less with their brands & more with their identities. Merriam-Webster (@MerriamWebster) May 27, 2016. Align your brand with your identity. Click To Tweet.

Brand 101

Brand Construction Architecture Communication 101

Grammarly

MAY 17, 2023

Professional Activities American Medical Student Association, President January 2022-Present Responsibilities included arranging an instrument sale for first-year medical students, and generating interest for and arranging transportation and lodging for the national and regional conventions. Ran 5 social channels and grew 200% YOY to 2.7M

Medical 122

Medical Transportation Education Hospitality 122

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. But remember, you can’t necessarily tie that click-through rate to sales. As the Depression lagged on, stores cut back on their orders and sales stagnated.

Content Marketing 135

Content Marketing Marketing Content Content Creator 135

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Grammarly

NOVEMBER 19, 2024

According to the 2016 Jobvite Recruiter Nation report , 74 percent of recruiters do not consider a cover letter when assessing whether to hire a job applicant. By writing your cover letter in a way that mirrors their brand style, you’re communicating that you understand who they are and the kind of person they’re looking for.

Recruitment 86

Recruitment Writing Banking Communication 86

The Hoth

MAY 28, 2024

The best SEO affiliate programs out there will pay you generous commissions for every sale and sign-up you’re able to generate, which can translate into a highly profitable side hustle. All types of businesses make use of affiliate programs due to how effective they are at generating sales and building brand awareness.

SEO 52

SEO Content Creator Agency Search Engine Optimization 52

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. Similarly our Product sales revenue is higher than Affiliate Commissions but once we pay for the cost of production of the products the profit is not as high. Each year on Digital Photography School we run big promotions with our 12 Days of Christmas Sale and our Mid Year Sale.

Blog 37

Blog Blogging Landing Page Contractor 37

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Selling tools that Instagram has introduced have made Instagram’s sales potential even greater.

Brand Awareness 143

Brand Awareness Sales Retail Brand 143

ContentWriters

NOVEMBER 14, 2022

If your brand is deeply rooted in a specific community, religion, or tradition, your company may prefer using holiday-specific phrases, like “Merry Christmas,” “Happy Hanukkah,” or “Happy Kwanzaa,” to address its audience in a more personalized manner. Instead of focusing on your brand, focus on the holiday meaning to your customers.

Marketing 97

Marketing Social Media Landing Page Promotion 97

ProBlogger

SEPTEMBER 13, 2016

That track included sessions on creating online products, getting your content sponsored, affiliate marketing, visual story telling and building sales funnels. Affiliate Marketing – I have noticed more and more of our attendees monetising with affiliate marketing in addition to working with brands. And Emilie Wapnick!

Social Media 52

Social Media SEO Blogger Storytelling 52

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. Earned channels can drive brand awareness and boost your reputation.

Content 120

Content Social Media Brand Awareness Promotion 120

Neil Patel

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Facebook is by far the most popular, with 61% market share in 2016.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Neil Patel

FEBRUARY 11, 2023

Back in 2016 people were talking about how you can get answers to your questions without even clicking on a website. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. Or that people won’t need to search anymore. That’s far from the truth. They will get better.

Content Creation 145

Content Creation Keywords Insurance Engineering 145

Neil Patel

AUGUST 19, 2021

Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Smart Blogger

SEPTEMBER 15, 2023

How can we engage our customers after a sale to learn more about them? As referenced in the blog post , ”Athleta History & Brand Profile,” the ’90s were the decade big companies like Nike started to include women in their fitness apparel. The following video is the first one produced in 2016 called “The Power of She.”

Audience 83

Audience Food Social Media Digital Marketing 83

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? From 1 September 2022 to 31 August 2023, I made over six figures (£) in total book sales income. (No,

Creativity 98

Creativity Sales Publisher Publishing 98

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

ProBlogger

APRIL 25, 2016

Tomorrow tickets go on sale for our 7th annual ProBlogger Training Event on the Gold Coast here in Australia, and if you’re quick you’ll save $200 AUD on the full price with our early bird ticket. Early Bird Tickets On Sale Tomorrow Only. The cost is $299 AUD and will be available for sale from 01 July 2016.

Construction 28

Construction Blogger Sales Social Media 28

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet. Content marketing.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Neil Patel

DECEMBER 11, 2018

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. Step #3: Build a brand. Google has been placing more emphasis on brands.

Keywords 112

Keywords SEO Brand Banking 112

Neil Patel

MARCH 17, 2021

Increasing sales isn’t necessarily the best way to improve your bottom line. They also aren’t the cost of sales either, as this infographic from EDUCBA shows. Penney’s 2016 financial report. A drop in sales can be far more significant than any savings you’ve gained by switching materials. The COGS is $4 million.

Manufacturing 123

Manufacturing Transportation Utilities Sales 123

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. 78% of brands that were the most successful with content in the past year have a content marketing strategy. 75% of brands say the most efficient content marketing tactic they use is search engine optimization.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Quick Sprout

OCTOBER 14, 2022

TouchBistro – Best Overall Epos Now – Best For Accounting Integrations Shopify – Best for Combining Online and In-Person Sales Lightspeed – Best for Multiple Locations and Franchises Loyverse – Best Free Loyalty Program SalesVu – Best for Increasing Sales. This version was released in 2016.

Retail 122

Retail Food Sales Management 122

The Creative Penn

SEPTEMBER 12, 2024

It takes time to pivot your author brand —and your mindset, but my dark horse is (finally) running! 1) It takes time to pivot your author brand —and your mindset, but my dark horse is (finally) running! Penn brand. You can listen above or on your favorite podcast app or read the notes and links below. Penn books. Let me run. (2)

Creativity 52

Creativity Script Writer Sales 52

Neil Patel

MAY 10, 2021

Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. Data breaches and Facebook’s involvement in the 2016 US elections are causing social media users to become more aware of how their data can be used against them. Decentralized Social Media.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

Moz

FEBRUARY 16, 2020

If co-located brands like a Taco Bell and a Dunkin’ Donuts share the same location , they should not combine their brand names for the listing. They should either create a single listing with just one of the brand names, or, if the brands operate independently, a unique listing for each separate brand.

Banking 76

Banking Sales Retail Brand 76

The Creative Penn

NOVEMBER 4, 2022

I finally finished and published How to Write a Novel in July 2022 after starting with an initial draft in 2016. I went with Shopify as they are developing an ecosystem with web 3, enabling sale of NFTs as well as cryptocurrency payment methods, so I have confidence they will be a scalable platform for the decade ahead.

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

MARCH 30, 2018

A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST. Non-Obvious trend: Brand stand. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world. Steal this idea: Rise above the clickbait.

Content 110

Content Social Media Content Marketing Content Creator 110

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. The best way to kill the competition on Search is to have the audience’s first search, be your brand. Attract that user back.

Website 69

Website Retail Digital Marketing Advertising 69

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Editorial Social Media 111

CoSchedule

JANUARY 12, 2023

To give you an idea, look at some of the past newsletters you’ve received from different brands or businesses. Common things you might see in a brand’s newsletters: New blog posts and articles. They aren’t emails packed with sales pitches, either. Accelerate is a weekly newsletter by Luiz Cent, the Head of Sales at Mailshake.

Writing 84

Writing Text Advertising Copy 84

The Creative Penn

JUNE 9, 2024

Using click testing to test a book idea with your target audience Steve's Click Testing and Direct Sales courses — If you're interested, please consider using my affiliate link and supporting the show: www.TheCreativePenn.com/clicktesting You can find Steve at AMMOauthor.com and his books at Lars.buzz. Steve: It's a great question.

Advertising 52

Advertising Sales Ads Publisher 52

Content Marketing Institute

JULY 27, 2018

She joined Symantec’s consumer business in a sales role in 2007. The insight from the e-book project proved that offering content, not discounts, could help Symantec (and its consumer brand Norton) get people to engage and, ultimately, buy from them. Think beyond campaigns. Randi didn’t start out in the content world.

Audience 68

Audience IT Content Editorial 68

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Picture your Facebook sales funnel. Others are designed to generate opt-ins or sales. Big consumer brands don’t have to “build an audience.” Unfortunately, small or new brands don’t have this luxury.

Promotion 107

Promotion Content Contractor Social Media 107

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92