Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

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ProBlogger

DECEMBER 26, 2017

It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. We received so many stories, some of which have been published on the ProBlogger podcast. Ghandi (May 2017). – Jenny (July 2017). in July 2017.

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Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17):

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Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

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ProBlogger

APRIL 19, 2017

Neil has taken a different approach to meet the needs of his audience. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant. Over To You.

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Blogger Editorial Agency Digital Marketing 50

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. Children’s author Meg Medina has a newsletter like this, as do many published authors.

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Writer Publisher Publishing Publishing 131

Jane Friedman

FEBRUARY 7, 2024

It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. The core message is the newsworthy or unique aspect(s) you, your book, and your ideas can offer to a target audience—an audience that is most likely to spread word of mouth and/or purchase your book or services. is writing about.

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Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?

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Content Marketing Ads Publisher Publishing 84

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. You have to move fast and show your audience something engaging,” which might mean showing something visually interesting or adding text overlay that people will read.

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ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

Blog 49

Blog Blogging Creativity Brand Awareness 49

ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Align your SEO strategy with audience research. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. Display expertise.

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SEO Search Engine Optimization Content Keywords 128

Publishing Trends

AUGUST 5, 2024

PEOPLE Bob Miller , founder, president, and publisher of Flatiron Books is leaving the company. Celadon president and publisher Deb Futter will be Miller’s replacement and will now be president and publisher of Celadon Books & Flatiron Books. At Macmillan Publishers, Alexis Neuville is joining St.

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Editorial Copy Editor Proofreader Publisher 40

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish. Add final touches and publish With the draft polished, it’s time for final touches and publishing.

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Make a Living Writing

MAY 23, 2023

Substack is an online platform that lets writers publish their work while also offering subscriptions so they can make money in the process. Substack is a subscription newsletter platform that lets writers publish newsletters and get paid if they choose to. You can also offer a free newsletter if that is what you would prefer to do.

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Writer IT Freelance Portfolio 85

Smart Blogger

JUNE 17, 2024

According to the New York Times, as of May 2017, this increasingly popular blogging platform was up to 60 million unique visitors each month. If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” Built-in audience of over 60 million readers!

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Blog Blogging Publisher Publishing 105

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Create a Content Strategy.

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Social Media Construction Digital Marketing Content Management System 145

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

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Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

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Recruitment Manufacturing Social Media Creativity 96

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). These videos really resonated with the audience and didn’t require extensive time or budget. Check out all of the posters from Content Marketing World 2017.

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Content Education Content Marketing Promotion 109

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. However, Tumblr didn’t have the massive audience that Facebook enjoys.

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Marketing Social Media Entertainment Advertising 135

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

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Blog Blogging Blogger Social Media 31

The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. With countless books being published in both spheres, daily, making money from writing can feel daunting. billion in 2017. billion by 2022, up from $5.4

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Website Marketing Writing Sales 64

Neil Patel

DECEMBER 26, 2020

Don’t miss an opportunity to promote an event on a platform you control, particularly when you’re dealing with a targeted audience. To put it frankly, even the most dedicated audiences get busy. One of the main reasons that I encourage businesses and brands to offer value is that it helps you gain an interested audience.

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Promotion Social Media Content Creation Ads 145

Article Writing

MAY 10, 2023

For one thing, we’ve talked a lot about how getting a guest post accepted and published is about building a relationship with the site or publication that uses it. ” to people at Content Marketing World 2017. To reap the most benefits from every post you make, you also need to get in the habit of promoting your guest post.

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Post Social Media Promotion Copy 52

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Jubaer96 Click To Tweet.

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SEO Social Media Content Editorial 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? johnkbucher Click To Tweet.

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Content Marketing Institute

AUGUST 24, 2018

edition in October 2017. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn.

Marketing 77

Marketing Entertainment Social Media Content Marketing 77

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors.

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Content Marketing Marketing Content Audience 111

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. Allowing you to target a specific audience. It allows you to publish your business listing on Google Maps. This feature helps you show your audience you prioritize customer care. So, the team was looking for a way to increase local leads and revenue.

SEO 91

SEO Agency Keywords Management 91

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. That purpose speaks to both the brand and its audience. John Legend (@johnlegend) May 18, 2017. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

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Content Transportation Projects Social Media 98

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. This will continue.

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Content Marketing Marketing Content Social Media 143

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. model unfolding in real time, letting the audience dictate the product to be built. (49:42):

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Content Marketing Marketing Content Advertising 101

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Popups are advertisements that can be programmed to appear on your website at times when your audience is most likely to respond to your call to action.

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Script Advertising Ads Marketing 122

Neil Patel

DECEMBER 16, 2020

You are regularly posting content, so you’re starting to build up an audience. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Since these networks have a wide variety of products available, it’s pretty easy to find things your audience might like.

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Marketing Social Media Promotion Script 134

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

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Brand Storytelling Creativity Content Marketing 110