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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

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Self-Publishing A Second Edition Of A Non-Fiction Book With Gin Stephens

The Creative Penn

How does self-publishing compare to working with a traditional publisher? This original book that I wrote in 2016, Delay, Don't Deny, and self-published, is just really the bedrock that everything else has been built upon. I came up with that wording at some point in 2017, and it stuck. Gin Stephens shares her tips.

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. You’re either a brilliantly creative content marketer or you’re not.

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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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The Importance Of Confident Creative Direction, Voice, And Taste, In Generative AI Art With Oliver Altair

The Creative Penn

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

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The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)

Content Marketing Institute

Creativity. We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months. It’s just that we’ve been beaten into believing that we’re not creative because we’ve heard “NO!” Hearing “no” too many times beats down our creativity, says @carlajohnson. We all want it.

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How to Turn an Essay into a Book Deal

Jane Friedman

And a great way to do this is by publishing a nutshell version of your big, central idea in essay form. How it worked for me In the summer of 2017, after months of pitching with no luck, I finally found a home for the essay I was dying to write. Restarted my creative drive. Begin with your top choices and work down from there.

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