How Tom’s of Maine Found Success in Micro-Influencer Marketing
Content Marketing Institute
DECEMBER 15, 2017
Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.
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