Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

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Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad.

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Shorthand Content Marketing

APRIL 4, 2023

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?

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Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

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Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

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Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

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Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. Hack #3: 2-step checkouts beat one step.

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BKA Content

FEBRUARY 17, 2023

The Way You Write a Product Description Makes a Difference Well-written content makes shopping rewarding and fun for potential consumers. On top of that, though, the art of product writing can also have major benefits relating to organic search/SEO, lead generation and overall sales.

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Moz

APRIL 3, 2019

Content created for syndication typically has a timely slant to it, as that’s what major news outlets are looking for from syndication partners. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. This original data came from a survey of 700 marketers, and it worked. Goal: Lead generation.

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The Creative Penn

JANUARY 6, 2023

And we get paid in other ways through affiliate income or sponsorship or other marketing. So, to me, podcasting is the basis, really, of content marketing for me as Joanna Penn, my nonfiction books. And then I guess email marketing would be another really big pillar. It was probably about 2018. It was too early.

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Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

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Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. It’s 2018. StrategySavvy.

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Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. These are not unrealistic resolutions but bulletin board-worthy reminders for anyone working to succeed in content marketing. Learn more. Have more fun!

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