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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. To amplify your content, determine the places your audience are frequenting online , and then publish on those channels to reach them.

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Should You Ungate Your Content in 2021?

Ann Handley

Pageviews increased 143% between Q1 2020 and Q1 2021. Are social shares and brand awareness important? Ungating makes more sense in demand gen (like Ahava’s agency) than others (like MarketingProfs, which relies more on a publisher’s model). The post Should You Ungate Your Content in 2021?

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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Content Marketing Institute , 2022) 3% of marketers publish content at least weekly. Wyzowl , 2021) 2. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. Demand Gen Report , 2021) Only 33% of marketers use live chat as a conversion tool. growth rate.

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Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry

ContentWriters

The company used this combination in all its advertising to boost its brand awareness and recognition. Robinson, who created the brand’s famous script logo in the late 1800s. That deal expired after the 2021-2022 season and Pepsi did not renew, reportedly moving marketing dollars into online advertising for Pepsi products.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 2-4 blog posts per week offers the highest conversion rate and traffic. Email Content Marketing ROI Statistics.

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Video Content Marketing: 4 Reasons to Use it (+ How-to Guide)

Smart Blogger

Attention-Grabbing Introductory Video Video marketers use these videos to increase brand awareness by introducing site visitors to a company’s brand and all it has to offer. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.