Should You Ungate Your Content in 2021?
Ann Handley
MAY 11, 2021
Pageviews increased 143% between Q1 2020 and Q1 2021. If you still want those emails, test asking for them after you’ve provided the content. Can you ungate your long-form content pieces… but offer them in PDF packages that can be downloaded in exchange for an email? What happened?
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