Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 87

Content Marketing Marketing Content 87

Content Marketing Institute

SEPTEMBER 20, 2024

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Marketing 107

Marketing Media 107

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 115

Content Marketing Marketing Content 115

Content Marketing Institute

OCTOBER 23, 2024

And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021.

Sales 109

Sales Content Marketing IT 109

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Caroline Gibson

JULY 31, 2024

Applications are now open for 2025. (In Keep an eye out for details on their site and on LinkedIn for 2025 advertising internships. (In For example, “What would you do with £200 to make yourself more interesting?”, “How do you think people will discover brands in 2025?” Looking for a marketing internship? When to apply?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Nick Ursborne

MARCH 14, 2024

Elon Musk predicts AGI will be with us by 2025. It’s at that point – the achievement of AGI – that Sam Altman predicts 95% of marketing tasks will be handled by AI. This isn’t just about marketing, it applies to all knowledge work. Altman was asked specifically about the marketing industry in that interview.

Copywriter 231

Copywriter Copywriting Agency Creativity 231

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 99

Marketing Landing Page Social Media Lead Generation 99

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

ContentWriters

JANUARY 12, 2023

Here is where a green marketing strategy is essential. What Is Green Marketing in Business? Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. A green marketing strategy has several advantages, including: Standing out in a competitive marketplace.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Jane Friedman

OCTOBER 11, 2024

A new edition of my book, The Business of Being a Writer , releases in April 2025. To mark the occasion, I’m offering a free, email-based course. Every Friday until my book releases, I’ll send you a key idea and exercise from the second edition on earning a living as a writer today.

Writer 88

Writer Finance Lead Generation Concept 88

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy. Well, no worries.

Digital Marketing 110

Digital Marketing Marketing Retail Landing Page 110

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

IT 116

IT 116

Freelance Union

OCTOBER 1, 2024

Professional services: has the same meaning as that provided under AB 5 and includes services such as marketing, human resources, travel agent services, graphic design, grant writing, fine artistry, photography, videography, photo editing, freelance writing, translating, editing, illustrating, and others.

Freelance 137

Freelance Contractor Professional Services Government 137

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? By 2025, this group will reach a worldwide population of more than two billion. Generation Alpha Culture and the Future of Marketing. It’s expected that AI and robotics will be completely integrated into modern life by 2025. But, they’re children.

Healthcare 128

Healthcare Marketing Education Social Media 128

Smart Blogger

JULY 30, 2023

Have you heard about the benefits of a great email marketing strategy? Whether you already have an email marketing campaign or you’re starting from scratch, this post will help you create an effective email marketing strategy that grows your business. And by 2025, that number will grow to an estimated 4.6 Crazy, right?

Marketing 72

Marketing Social Media Copywriter Copywriting 72

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Watch Me Explain the Amazing ROI of Content Marketing.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Blogtrepreneur

APRIL 5, 2024

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. Just as legal specialties differ, so too do their ideal marketing arsenals. So, which weapon wins?

Brand Awareness 52

Brand Awareness Marketing Advertising Lead Generation 52

BKA Content

SEPTEMBER 18, 2024

How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. Identifying SEO Content To Prune As a digital marketing leader, SEO coordinator, or SEO strategist, you should conduct regular audits to evaluate how your site is performing.

SEO 96

SEO Content Search Engine Optimization Utilities 96

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. With innovations like these, finding ways to use this advanced technology in content marketing is a no-brainer.

Content Marketing 95

Content Marketing Content IT Marketing 95

Neil Patel

FEBRUARY 25, 2021

The goal is to provide a more streamlined process for developing and creating machine learning systems, allowing business administrators, data scientists, marketers, and IT engineers to cooperate on the same level. I’ll use the example of a content marketing company creating content for its clients.

Contractor 114

Contractor Marketing Collaboration Projects 114

Freelance Union

SEPTEMBER 27, 2023

1, 2025, the proposed regulations would require brokers, including digital asset trading platforms, digital asset payment processors and certain digital asset hosted wallet providers, to report gross proceeds on a newly developed Form 1099-DA and to provide payee statements to customers.

Freelance 59

Freelance Consulting Sales Publisher 59

Neil Patel

NOVEMBER 30, 2020

That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. You can use generative media to create music streams, slogans, dialogue, and marketing videos.

Media 123

Media Marketing Content Creation Architecture 123

Publishing Trends

AUGUST 19, 2024

Hannah Perrin has joined Crown as associate marketing manager. Leigh Marchant will join as SVP and chief marketing officer on September 23, reporting to Richard Kitson. Previously she was SVP, director of marketing and & strategy & engagement at Random House. Jamie Lescht has joined as publicity manager.

Art Director 40

Art Director Construction Hospitality Editorial 40

Intergrowth

MARCH 30, 2023

This is the first thought that comes to mind when we hear about affiliate marketing. Affiliate marketing takes a lot of industry knowledge, patience, and proper content strategy to get it right. Check out the 7 most common mistakes affiliate marketers make and learn how to avoid them. But is it really THAT easy?

Marketing 71

Marketing Utilities SEO Publisher 71

Backlinko

MARCH 13, 2024

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more. In the US, iPhones hold a market share of 60.77%. Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February).

Sales 108

Sales Marketing Brand IT 108

Publishing Trends

JULY 23, 2024

PEOPLE Hachette announced a series of promotions and realignments on July 15th that included: Running Press and Workman will combine into Workman Running Press Group as of January 1st, 2025. At Simon & Schuster , Francesca Carlos has joined Simon Element as marketing manager. Caitlyn Davis has joined as trade marketing assistant.

Art Director 40

Art Director Editorial Publisher Publishing 40

Grammarly

AUGUST 22, 2023

Press releases are valuable to companies and organizations because they streamline marketing campaigns and reduce the costs of spreading news. Press release example: Event announcement Prompt: Write an upbeat press release for the Cat Fashion Show: Fall 2025. Press release topics: When should you write a press release?

Writing 78

Writing Persuasion Social Media Publisher 78

Neil Patel

AUGUST 30, 2021

Having Gen Z representatives on your marketing team ( or in the firms you use ) will help you hit the right tone. This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

Social Media 145

Social Media Advertising Brand Ads 145

Buffer

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

Content 122

Content Freelance Content Marketing Editorial 122

Article Writing

NOVEMBER 16, 2022

They will focus all their attention and marketing efforts on their business, not realizing that thought leadership is one of the most powerful and worthy marketing approaches out there. . According to a poll conducted by Forrester , out of all content marketing shared by a business, thought leadership materials are the most impactful.

IT 72

IT Editorial Contractor Utilities 72

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Brand 125

Brand Content Social Media Content Marketing 125

Blogtrepreneur

APRIL 23, 2024

As the world becomes increasingly interconnected due to globalization, businesses are compelled to reach out to diverse audiences in order to expand their market presence. By translating video content into regional languages, companies can enrich their social media engagement and access market segments.

Social Media 52

Social Media Engagement Media Search Engine Optimization 52

Blogtrepreneur

SEPTEMBER 16, 2024

As businesses increasingly adopt agile and hybrid project management methodologies, the global market for project management software continues to expand, with a predicted growth from $5.37 billion by 2025? billion in 2020 to $9.81

Projects 59

Projects Management Agency Collaboration 59

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Consider these seven techniques: 1.

SEO 128

SEO Search Engine Optimization Content Keywords 128

Backlinko

JUNE 15, 2024

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. In the US, Temu claimed a 17% market share within the discount store category. billion in sales in 2024 and 2025, respectively. In the US, 50.4 In the US, 50.4

Retail 60

Retail Brand Awareness Consulting Sales 60