The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Do it wrong, and you’ll waste your budget on clicks that don’t lead to conversions.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Grammarly

JULY 28, 2023

In this blog post, we’ll explore the world of AI-powered writing and discuss how you can use it to improve your writing skills. Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. This is particularly useful for blog titles and headlines, which hold more weight in SEO than body text.

Writing 96

Writing Ad Copy Text Copy 96

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. is an AI content generator that’s ideal if you want to create blog posts and social media posts. You’ll never lose that much-needed ad copy again!). often successfully.

Content 68

Content Landing Page Ad Copy Copy 68

Jane Friedman

APRIL 19, 2023

I also want to write the best books and blog posts that I can. For The AI Author Assistant , I gave ChatGPT the premise and objective of the book, as well as keywords that would likely come up in an Amazon search. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances?

Creativity 140

Creativity Ad Copy Copy Writer 140

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. There are others, including: Google Product Listing Ads Google Shopping Ads Microsoft Advertising (Includes Yahoo and Bing). Off-site SEO includes link building and guest posts. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

BKA Content

JANUARY 19, 2023

In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines. There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Freelance Writing Jobs

JANUARY 22, 2023

Blogs While landing pages are ideal for connecting with customers who already know they need a service like yours, blogs can help you to both find and convert customers at various stages of the buying cycle. Or if your blog is aimed at beginners, are you being too heavy on the technical terms?

Writing Style 81

Writing Style Script Landing Page Writing 81

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. Think blog posts , articles, ebooks. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.

Copywriting 64

Copywriting Copywriter Persuasion Freelance Copywriting 64

Smart Blogger

JANUARY 22, 2024

For instance, imagine a home decor business sharing a DIY blog post about home decoration tips or a tech company providing insightful articles on the latest industry trends. Google Ads Utilizing Google Ads effectively can catapult your brand’s visibility to new heights.

Marketing 78

Marketing Social Media Persuasion Brand Awareness 78

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. Will you create blog posts, ebooks, or courses? Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches. What are the search trends for late 2021?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.

Content 74

Content Keywords Ad Copy SEO 74

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. Using AI to Write Blog Posts: A Quick Guide . The best part?

IT 105

IT Writing Proofreader Content 105

Smart Blogger

JULY 31, 2023

Here are a few of the benefits and drawbacks of using AI blog writers, beginning with… Pros The pros of using AI blog writers are obvious: Speed : AI can write a blog post in minutes, freeing up your time to focus on other aspects of your business. Scalability : Need one blog post or a hundred? No worries.

Blog Writer 58

Blog Writer Writer Content Creation Long Form Content 58

Content Hacker

JUNE 30, 2023

Now, let’s talk about strategically placing “buy now/enroll now” buttons within these blog posts. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course.

Collaboration 83

Collaboration Blogging Blog Banking 83

Smart Blogger

MAY 25, 2023

It’s the catchy headline that draws you into a blog post, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish.

Copywriting 63

Copywriting Copywriter Copy Persuasion 63

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriting 75

Copywriting Copywriter Persuasion Ad Copy 75

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Identify any gaps or areas for improvement.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. You can use Google Trends to look at how the popularity of a keyword has grown over time. You can also niche down by your service.

Freelance 130

Freelance Finance Landing Page Projects 130

ProBlogger

JULY 25, 2012

Buying advertising space on search engines can be a great way to ensure that the people seeing your ads have expressed a need in your offer. To write good ad copy, you need to think about who your target audience is and what they want, understand what your blog could mean to that need, and then tell them.

Advertising 38

Advertising Entertainment Social Media Copy 38

Content Hacker

JANUARY 10, 2024

Picture this: you’re crafting blog posts that hit all the right notes without spending days (and hundreds of dollars) on research because AI writing assistants have your back. Do Keyword Research and Topic Clustering 4. Every blog post, video snippet, or social media post fits snugly within an overarching plan.

Content Creation 40

Content Creation Brand Content Proofreader 40

Backlinko

MARCH 19, 2024

Overall, though, it’s a solid choice if you need a quick draft based on keyword research, albeit with a few areas that could use some tweaking. It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more. Pricing: Freemium or Gemini Advanced $19.99/month

Architecture 87

Architecture Entertainment Utilities Search Engine Optimization 87

Moz

AUGUST 27, 2020

There is actually a blog post on our website, which you can find here. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword. Phrase match.

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. You can post engaging workout videos, motivational quotes, or healthy meal ideas. Is your ad copy persuasive?

Digital Marketing 67

Digital Marketing Marketing Brand Awareness Social Media 67

Smart Blogger

JUNE 11, 2024

Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Create your ad : Tell the ad platform who you want to reach, what ad copy to use, and upload images.

Advertising 71

Advertising IT Social Media Ads 71

Content Hacker

DECEMBER 15, 2022

Pillar content, says the AI, can be created by “creating a series of blog posts, ebooks, whitepapers, or other long-form content that provides in-depth…” This is a very generalized, wishy-washy, inaccurate way to describe a true pillar content strategy. The squares circled in red were human-generated copy.

Copywriting 105

Copywriting Copywriter Writing Copy 105

Moz

MAY 2, 2019

There is actually a blog post on our website, which you can find here. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword. Phrase match.

Ads 68

Ads Ad Copy Keywords Agency 68

Neil Patel

OCTOBER 14, 2021

Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Step 2: Add your keyword/keywords to your pin titles. Step 3: Add your keyword/keywords to your pin descriptions. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). Jasper examples Tips for using Jasper Jasper alternatives Notes on the One-Shot Blog Post feature. Is Jasper AI any good? How much is Jasper AI?

Persuasion 52

Persuasion Writer Long Form Content Content Marketing 52

Moz

NOVEMBER 18, 2019

Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online. Well, if everything in SEO begins and ends with content, then everything in content strategy begins and ends with keyword research. Start with keyword research.

IT 60

IT SEO Content Concept 60

Backlinko

FEBRUARY 19, 2024

Google Search: Conduct a Google Search using your target keyword (e.g., “running shoes”) to identify competitors. Type in your domain, hit “Search”, then click “Competitors” You’ll see a chart representing your site and your main competitors who rank for the same organic keywords as you.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

ProBlogger

SEPTEMBER 22, 2012

Step 1: Keyword research. I want you to take ten minutes and write down every combination of keywords you can think of for your blog. Next sign into your AdWords account and click on Keyword tool, which is under the Tools and analysis tab. Next, click the Keyword ideas tab. Step 2: Ad copy.

Promotion 39

Promotion Ad Copy Blogging Advertising 39

Moz

JANUARY 16, 2019

New blog posts would get the obligatory push to Twitter and LinkedIn. Zach used Pablo from Buffer to design and create featured images for the blog posts. Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. The ad copy is short and to the point.

Promotion 57

Promotion Content Social Media Manufacturing 57

BKA Content

MARCH 13, 2023

The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more. Premium blog services start at $12.95 The most basic package comes with a single 500-word blog post.

Website 80

Website Writing Content Script 80

Backlinko

MAY 14, 2024

Through keyword research, high-quality content, metadata, and more. Start with keyword research to find out what your target audience uses to find businesses like yours. SEO tools like Semrush’s Keyword Magic Tool help identify keywords that align with your goals. And attract more relevant traffic.

Marketing 104

Marketing Social Media Keywords Engineering 104