Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

AUGUST 11, 2021

There’s no such thing as “passive income” when running and managing Google Ads campaigns. Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Trend Takeovers. Consideration. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Do it wrong, and you’ll waste your budget on clicks that don’t lead to conversions.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here.

Writing Style 81

Writing Style Script Landing Page Writing 81

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Using an SEO content writing service with experienced writers can help craft content that provides the balance between valuable information and SEO best practices, such as leveraging keyword research. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. This will help customers connect with your brand better. Then address customer pain points.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. Maybe they mean like this brand?

Writing 72

Writing Electronics Utilities Keywords 72

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Post-purchase stages help turn an existing customer into a brand advocate, ensuring long-term business growth. It’s where you ignite that initial spark that illuminates your brand.

Marketing 78

Marketing Social Media Persuasion Brand Awareness 78

Neil Patel

APRIL 15, 2021

The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Ads 109

Ads Ad Copy Copy Contractor 109

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.

Copywriter 64

Copywriter Copywriting Persuasion Freelance Copywriting 64

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

MAY 14, 2021

When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. But, you can measure data to see if your questions in PPC ads are driving people to your page. Showcase Brand Personality. 5 Times You Should Use Questions in PPC Ads.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! For years, Google had a problem with companies using and bidding on keywords that were unrelated to the actual keyboard they bid. Write Convincing Copy and Design Effective Landing Pages. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Next, they place bids on these keywords, kind of like an auction. You’ve come to the right place! The objective?

Engineering 46

Engineering Landing Page Marketing Construction 46

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. You’re doing your brand a huge disservice if you don’t consider how to speak to this massive, tech-empowered group. By matching it to your brand identity. percent of the world’s population.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 57

Digital Marketing Landing Page Keywords Construction 57

Neil Patel

JULY 29, 2021

Be sure to adhere to these five strategies to ensure your Reddit ads are set up for success. Find a Niche Topic Related to Your Brand. What we mean is an extremely niche topic that not only is adjacent to your brand or product but also engenders conversation among followers of that topic. What size are Reddit ads?

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

BKA Content

JANUARY 19, 2023

In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines. There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. That’s right, data labeling can do more than just categorize data based on keywords. Is it really any surprise that consumers trust other consumers more than the brands they buy? How can brands use this to their advantage?

Marketing 125

Marketing Healthcare Utilities Finance 125

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. If you don’t like any of its suggestions, you can refresh the results to see brand-new ones. .

IT 105

IT Writing Proofreader Content 105

Neil Patel

MARCH 9, 2021

If your campaign indicates that the goal is to get more people to call your business, you could set up an automated call extension that will insert a call button or a phone number beside or beneath the ad text. The last thing to consider is your quality score and the keywords Google chooses. Conclusion.

Ads 104

Ads Keywords Text Ad Copy 104

The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Let’s take sales descriptions first.

Keywords 98

Keywords Advertising Text Engineering 98

Moz

JULY 14, 2020

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. Build a personal brand. Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. Brand interest data. Google Ads. Take a stand.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. Build a personal brand. Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. Brand interest data. Google Ads. Take a stand.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58