Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

MARCH 18, 2021

In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Run Paid Ads on Social Channels They Use the Most.

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Ads Ad Copy Advertising Entertainment 127

Neil Patel

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Here is an example of owned media.

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Ads Ad Copy Advertising Social Media 126

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Ad Copy 80

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience.

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Social Media Utilities Education Digital Marketing 69

Grammarly

SEPTEMBER 18, 2023

However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. AI copywriting: Hey, TikTok!

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Copywriter Copywriting Script Marketing Copy 105

Neil Patel

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Aside from data, smart agencies partner with leading search and social media platforms. Do you need help with design or ad copy as well?

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Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Then, you set certain parameters for the AI tool to follow.

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Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 25, 2023

Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? That’s social media copywriting. Social media copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates. Why does their copy work?

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Copywriter Copywriting Copy Persuasion 66

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Ads in search engine results aren’t the only type of PPC advertising. Loud Mouth Media — Best small agency producing big results.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Social Media Contests As Sales Promotions. Great seasonal promotions allow you to do this. Loyalty Promotions.

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Promotion Sales Ad Copy Retail 131

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies.

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Copywriter Copywriting Persuasion Freelance Copywriting 68

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Whether you’re a freelance writer or a digital marketer, the market is competitive. Finally (so many ways to niche!)

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Freelance Finance Landing Page Projects 130

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Local marketing via paid ads , Google My Business, Yelp, and social media could help you do that. Just don’t do it.

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Ads Advertising Text Copy 104

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. Social Media Marketing Last, but certainly not least, is social media marketing.

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Marketing Digital Marketing Social Media Brand Awareness 55

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change.

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Marketing Ad Copy Advertising Copy 123

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Why Should You Use Facebook Marketing? Create Your Facebook Ad.

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Marketing Social Media Advertising Ads 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Many authors, information marketers, and public speakers are doing exactly that. Improving your conversion rates? Not so much. Make your CTAs engaging.

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Ads Landing Page Ad Copy Advertising 145

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

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Marketing Social Media Persuasion Brand Awareness 82

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant. The first is by White Shark Media.

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Landing Page Ad Copy Ads Keywords 138

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

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SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

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Social Media Keywords Advertising SEO 133

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising? Paid advertising is a digital marketing model where businesses bid to display ads to internet users.

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Advertising IT Social Media Ads 79

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

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Lead Generation Social Media Advertising Persuasion 132

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

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Brand Awareness Advertising Search Engine Optimization Contractor 98

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. Writing copy for a wide range of marketing uses. These include advertisements, catalogs, websites, and electronic media. These include:- B2B or B2B copywriting , depending on the target audience Marketing copywriting for promoting products or services.

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Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

FEBRUARY 18, 2021

Social Blade – A Tool for Social Media Follower Counts. See real-time stats about your competitors on social media, including follower counts and the number of uploads. This tool is a quick way to get a lay of the land so you can build a stronger social media marketing strategy. You can start with a free trial.

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Keywords Agency Social Media Ad Copy 145

Content Hacker

JANUARY 10, 2024

This tech isn’t just about speed; it’s smart enough to analyze data for your strategy, personalize your message at scale, and even keep social media buzzing with engaging posts. Then there’s versatility — whether you’re writing short-form social media posts or detailed reports, AI content creation tools have you covered.

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Content Creation Brand Content Proofreader 40

Neil Patel

MAY 12, 2021

If you have a virtual business with the capacity to offer your services anywhere, you should be capitalizing on the digital reach offered by geotargeting. If you optimize your paid social media campaigns to target such users across different locations, you increase your reach and, consequently, your conversion and revenue.

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Ads Advertising Keywords Banking 132

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Step #2 : Reach out to them via email or social media platforms like LinkedIn, showcasing how collaboration could benefit both of you.

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Blog Blogging Collaboration Banking 83

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. From product descriptions to social media profiles, Jasper has you covered. The variety of templates on offer makes it a great choice for social media marketers and bloggers.

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Content Landing Page Ad Copy Copy 69

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

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SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

AUGUST 5, 2023

B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging. Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience.

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