Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple
ContentWriters
MAY 10, 2023
The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers. Not only does Spotify rely on targeted ad campaigns, they do not overwhelm users with ads.
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