Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. Would it: Raise awareness of your brand? Be a way to promote new products? Each week, we share and discuss best practices to help brands grow their businesses.

Script 125

Script Concept Insurance Social Media 125

Article Writing

OCTOBER 29, 2022

Businesses can achieve this in a multitude of ways, including through social media campaigns, advertisements, flyers, and self-promotion. The more backlinks you have, the more reputable your brand becomes. Additionally, you can also create and promote valuable content on its own. Make Your (Brand) Voice Heard.

Sales 98

Sales Content Marketing Marketing Content 98

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 131

Social Media Media Marketing Food 131

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. The concept of “copywriting” is still misunderstood by many. Emails Newsletters . Case Studies. News articles .

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Make a Living Writing

APRIL 15, 2024

As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. Many technical writers work remotely for software companies, engineering firms, and technology startups.

Freelance 66

Freelance Proofreader Portfolio Persuasion 66

Smart Blogger

JUNE 28, 2023

At its core, guerrilla marketing is a concept born out of the need for low-cost, unconventional marketing strategies that yield maximum results. With guerrilla marketing, the lines of traditional advertising are blurred, and suddenly, consumers are drawn into a real-life narrative. So buckle up, and let’s dive right in!

Marketing 63

Marketing Utilities Food Creativity 63

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

Marketing 70

Marketing Collaboration Social Media Digital Marketing 70

Smart Blogger

JUNE 29, 2023

In this article, we’ll discover these four pillars undergirding all successful marketing promotions and explore each principle in depth. The 4 Ps are Product, Price, Place, and Promotion. Well, these four concepts are the foundation of any successful marketing strategy. That’s where your promotion should be.

Marketing 66

Marketing Food Promotion Concept 66

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. If you’re unfamiliar with lead generation, it’s a simple concept to learn. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

APRIL 16, 2021

They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product. Do you plan on using any other Amazon advertising product? Finally, think about your brand. Focus on one core concept per ad campaign. Let’s take a look.

Ads 127

Ads Script Consulting Brand Awareness 127

Smart Blogger

AUGUST 27, 2023

Sell Others’ Products For those who might not have their own products, there’s still gold to mine in Facebook advertising. Learn the Art of Flipping The concept of flipping is simple: buy low and sell high. The key is to maintain authenticity, aligning with brands that resonate with you and your audience.

Electronics 59

Electronics Advertising Social Media Sales 59

Neil Patel

JANUARY 13, 2021

This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. Are you a new brand and trying to increase brand awareness? Facebook Groups.

Brand Awareness 128

Brand Awareness Agency Advertising Communication 128

The Hoth

FEBRUARY 8, 2023

A recent study published in the Journal of the Academy of Marketing Science used scarcity marketing to promote limited-time beer products. The study also made use of umbrella marketing, where they included several beers in the limited-time promotion, which led to a spike in sales for all products.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

Contently

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Don’t just publish a digest It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed. Take Nerdwallet’s finance newsletter as an example.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Make a Living Writing

JULY 13, 2023

Whether you’re writing articles, copy, or social media posts, incorporating refrain can help emphasize your key points, reinforce your client’s brand and messaging, and increase the artistry in your writing. Refrain in poetry guide the reader’s attention toward significant concepts like a flashing neon sign draws the eye.

Freelance 54

Freelance Writer Creativity Utilities 54

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

JUNE 3, 2021

To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! The mind behind this concept is Theodore Levitt , a German economist who lived in the United States and worked in the celebrated Harvard Business School. At worst, a total failure.

IT 102

IT Concept Manufacturing Sales 102

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 70

Digital Marketing Marketing Social Media Search Engine Optimization 70

Copywriter Collective

AUGUST 4, 2023

Remember, copywriting isn’t just about writing; it’s about selling a product, a concept, or even an idea. Start creating sample copy for fictional products or rewrite existing advertisements to improve them. Marketing Your Services Promoting your services is crucial to growing your client base.

Copywriting 52

Copywriting Copywriter Freelance Copywriting Portfolio 52

Content Hacker

FEBRUARY 20, 2024

I’ll also share my secrets on how to generate revenue from a free blog through strategies like advertising, selling branded products, and offering unique subscriber-only content. Sometimes, concepts are better explained through visual aids than text alone. Let’s get your voice out there without breaking the bank.

Blogging 52

Blogging Blog Social Media Collaboration 52

Article Writing

OCTOBER 7, 2022

Sometimes, the consumer demonstrates satisfaction and brand loyalty by purchasing again. Key search words and phrases used on digital advertising platforms help you reach users based on their interests, behavior, and demographics. . At first glance, the concept of a sales funnel may seem like a complicated one – and it can be!

Keywords 87

Keywords Sales Persuasion Copywriting 87

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. The advertiser count to date has surpassed 9 million. Many people use social media solely for brand awareness. This means that to increase the effectiveness of your ads and to stretch your advertising dollars, organic reach is critical.

Social Media 145

Social Media Persuasion Promotion Ads 145

Elna Cain

SEPTEMBER 27, 2022

He referred me to a company he worked with… I don’t really advertise as a finance writer, but when people find out you’re a copywriter with a background in finance, the jobs sort of find you.” Financial writers also need to be able to ensure brand consistency throughout all media and content. Private equity.

Finance 130

Finance Writing Portfolio Freelance 130

iWriter

DECEMBER 11, 2021

This strategy exposes a brand to a broader audience while also promoting the third-party website. Content syndication is not a new concept. Before the digital age, traditional advertising channels syndicated content from smaller publications. Several publishers still want to expose their brand to new audiences.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. There are others, including: Google Product Listing Ads Google Shopping Ads Microsoft Advertising (Includes Yahoo and Bing).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. It was the mid-90s, when the internet as we know it was brand-new. Somehow, the page had gotten buried in the SERPs amid promotion from fan sites. What Is SEO? SEO stands for Search Engine Optimization. Why was Jefferson Starship’s manager angry? ” Boom.

SEO 95

SEO Search Engine Optimization Content Creation Engineering 95

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). This is where the “pay to play” concept comes in. How is it different from local SEO? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

JUNE 23, 2023

Ready to make your brand dance to the rhythm of TikTok success? We’re living in an era where social media is no longer a luxury for brands; it’s a necessity. Because if you’re not on TikTok, you’re likely missing out on a goldmine of engagement and brand awareness opportunities. Let’s jump in.

Marketing 54

Marketing Brand Awareness Social Media Utilities 54

Content Marketing Institute

AUGUST 28, 2018

See social media as an advertising channel. It’s a big mistake when people (and businesses) look at social media purely as a means to advertise. The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. CMWorld Click To Tweet. Be tone deaf.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

The Creative Penn

APRIL 21, 2024

What is the ‘mid-list,' and why use that concept? Thorn: The reason I latched on to the concept of midlist—and you're right, it does come from traditional publishing. In traditional publishing, frontlist is a brand-new book that they push for three months, that's what that means. So why don't we start with that.

Social Media 52

Social Media Publisher Publishing Publishing 52

The Hoth

AUGUST 27, 2024

In the paid search world, a keyword’s CPC gauges how many advertisers are bidding for it, and in the case of SaaS, TONS of advertisers are trying to get their brands ranking for ‘software-as-a-service.’ Here are the core concepts behind solid site architecture: A flat design for your page hierarchy. Don’t you feel lucky?

SEO 52

SEO Architecture Engineering Keywords 52

Smart Blogger

JUNE 15, 2023

A freelance copywriter is an independent professional who crafts compelling content designed to promote a product, a service, or a brand. If you love technology and have a knack for explaining complex concepts in simple terms, tech writing might be your niche. What is a Freelance Copywriter?

Freelance Copywriting 55

Freelance Copywriting Copywriting Copywriter Freelance 55

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. For example, even brands that deal with Your Money or Your Life topics (YMYL) can use the platform to address misinformation. As of 2023, TikTok has over 1 billion active monthly users.

SEO 96

SEO Keywords Social Media Engagement 96