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Bottom vs. Top-of-the-Funnel Keywords: What’s the Difference?

iWriter

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

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Landing Page: A Rookies Guide to Amplifying Your Leads in 2023

Smart Blogger

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landing page? Ranging from the best landing page types to consider through to the key ingredients to create a powerful page. What is a Landing Page?

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Keyword Cannibalization: Why It’s Bad for SEO and How to Fix It

Fat Joe

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Keyword cannibalization can negatively impact your website’s organic search performance. Case in point: Two of our articles on Backlinko had cannibalization issues. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues.

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How to Crush Niche SEO with Long-Tail Keywords

The Hoth

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

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Why Keyword Research Is Important to Your Marketing Success

ContentWriters

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

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11 Best Keyword Discovery Tools To Boost Your Blog Post Rankings (2023)

Bramework

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.