Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Learn how to prepare your brand. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Click To Tweet.

Text 111

Text Marketing Content Script 111

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 88

Ads Brand Advertising Social Media 88

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

iWriter

JUNE 5, 2024

Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly.

Brand 52

Brand Collaboration Content Creation Content 52

ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. What Is Conversion Marketing? The takeaway?

Brand 59

Brand Marketing Retail Blogging 59

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Research shows we remember more of what we see through photos and videos than what we read through plain text.

Brand 144

Brand Sales Engagement Social Media 144

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Another highly important aspect of SEO for fintech brands is leveraging backlinks.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Nick Ursborne

SEPTEMBER 29, 2023

Authenticity is about being genuine, real, and true to one’s character or brand. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience.

Writing 250

Writing Copywriting Copywriter Communication 250

Nick Ursborne

MAY 12, 2024

Data analysis, persona development, text and image development, deployment of creative, and so on. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? As much as possible is automated. I see the attraction.

Creative Director 197

Creative Director Creativity Art Director Copywriting 197

Grammarly

SEPTEMBER 17, 2024

You wouldn’t ask a freelance marketer to write a blog on your behalf without giving them a detailed brief with goals, audience, expectations, and competitor information. Provide context: Whether it’s your audience, your channel, or even the time of year, this background information helps the AI deliver the most relevant and accurate output.

Proofreader 66

Proofreader Finance Marketing Manufacturing 66

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 58

Social Media Media Brand Concept 58

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. So, whenever I write something – this post included – I copy and paste it into GPT-4 and ask: “Please proof this text and then list any changes you make.” Give her the name Brenda, and remember it.”

Freelance Copywriting 208

Freelance Copywriting Copywriting Copywriter Freelance 208

Backlinko

SEPTEMBER 6, 2024

Each tailored to your brand voice and target audience (when you include the right directions in your prompt). Maintain Your Brand Voice AI copywriting tools can help you maintain a cohesive brand voice across all your marketing channels. This helps the AI generate copy that seamlessly blends your established brand voice.

Copywriting 78

Copywriting Copywriter Ad Copy Landing Page 78

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Brand 144

Brand Creativity Electronics Manufacturing 144

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Text: Is text readable and appropriately sized for mobile screens?

Website 99

Website SEO Search Engine Optimization Architecture 99

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Article Writing

NOVEMBER 8, 2022

fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. It is an element that fintech brands should increasingly embrace to improve their brand positioning while showcasing the best elements of their fintech tools/services.

Brand 52

Brand SEO Finance Search Engine Optimization 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 104

Brand Banking IT Entertainment 104

Digifloat

OCTOBER 12, 2021

Most companies create informal branding guidelines from the early stages. But as a business starts getting some traction, a formal brand style guide becomes a necessity. A brand guide will be a document that’ll define the rules and guidelines that your company needs to follow while presenting itself to the world.

Brand 52

Brand Social Media Text Collaboration 52

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 101

Storytelling Brand Marketing Hospitality 101

BKA Content

AUGUST 1, 2024

Use social media to highlight your brand, and spend time encouraging followers to check out your website for guides, tips, instructional videos, and blog articles. Add Alt Text Conventional search engines aren’t able to “see” photos. They crawl text to discover what your web pages are about. That’s where alt text comes in.

SEO 97

SEO Portfolio Content Social Media 97

iWriter

SEPTEMBER 23, 2024

With countless brands vying for consumer attention, effective e-commerce marketing strategies can make or break your online business. Whether you’re a seasoned entrepreneur or just starting, leveraging professional writing services can be the secret ingredient to captivate audiences and drive sales like never before.

Marketing 52

Marketing Email Copy Content Creation Persuasion 52

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Grammarly

JUNE 7, 2024

Clear, effective business communication is the cornerstone of success, particularly when you’re dealing with external audiences such as customers, partner organizations, and clients. Miscommunication in these interactions can jeopardize relationships, brand reputation, transactions, overall business objectives, and even legal standing.

Communication 91

Communication Social Media Projects Proofreader 91

Grammarly

MARCH 26, 2024

Our writing needs to establish a clear purpose and resonate with our audience. Benefits of communicating strategically Strategic suggestions, a Grammarly Premium feature, analyzes your text and proactively guides you to communicate purposefully so your writing always resonates.

Persuasion 105

Persuasion Projects Text Communication 105

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Moz

SEPTEMBER 1, 2020

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. This is especially important if you’re aiming for national news publications, as they tend to have a wide audience.

Brand 68

Brand Media Brand Awareness Projects 68

Neil Patel

SEPTEMBER 8, 2020

To further optimize your images, you can also add relevant local info about your business in the alt text and image metadata. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. If you’re new to AI, here’s how it works: The user types a command, known as a prompt , into the text window of an AI program, and within a few seconds the AI completes the task.

Copywriting 101

Copywriting Copywriter Script Marketing Copy 101

The Hoth

SEPTEMBER 19, 2024

Anchor text Google also pays close attention to the anchor text used for each backlink. Anchor text refers to the text masking a hyperlink. It’s the text that’s typically blue and underlined to let users know that there’s a link they can click on. Google wants to see diverse anchor text from your backlinks.

Text 52

Text Portfolio Keywords SEO 52

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. By identifying your audience based on gender, age, location, and income band, you can create tailor-made campaigns that resonate with the specific needs and preferences of different groups.

Promotion 105

Promotion Website Social Media Advertising 105

Grammarly

JANUARY 10, 2024

Enhancing brand image and garnering influence: Consistent, well-crafted communication strengthens brand identity, fostering a trusted, favorable impression among clients and the public. While copywriting includes writing in the voice or personality of the brand, it also adheres to the tenets of good business writing.

Writing 116

Writing Copywriting Copywriter Communication 116

BKA Content

MARCH 29, 2024

Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. It also gives users time to see your ads more than once to increase brand recognition and recall. Raise Awareness About Your Brand Planning an awareness ad campaign can be challenging.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

FEBRUARY 15, 2024

In fact, TikTok videos now show up in video searches alongside YouTube videos: While showing up for search queries is great, the ultimate goal of TikTok SEO is to end up on the FYPs of as many TikTok users in your target audience as possible. As such, it’s the perfect platform for targeting a younger audience.

SEO 96

SEO Keywords Social Media Engagement 96

Express Writers

SEPTEMBER 26, 2024

Having a personal assistant ready to respond quickly is convenient for all your tasks, from texting your best friend to setting timers. Your voice search audience is often using complete sentences and very specific questions. Take Advantage of Text to Voice Voice assistants do more than just read words on a page.

SEO 52

SEO Content Text Keywords 52

The Hoth

JULY 6, 2023

Besides appealing to search engines for better online visibility, your descriptions also need to encourage your target audience to take action. That means using persuasive writing, highlighting the benefits of your product (how your audience will transform), and using CTAs (call-to-action) to boost your conversion rate.

Copy 98

Copy SEO Keywords Persuasion 98

Grammarly

FEBRUARY 20, 2024

QuillBot can also help summarize text, generate citations, and check for plagiarism (these features are English only). per month What Grammarly and QuillBot have in common Both Grammarly and QuillBot use AI to rewrite and compose text. Each can help you paraphrase , summarize , generate citations , and check for plagiarism.

Writing 96

Writing Persuasion Text Communication 96