ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 95

Content Marketing IT Marketing Brand Awareness 95

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing Engagement Content Marketing 52

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 92

Sales Content Marketing Marketing Content 92

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 92

Content Marketing Marketing Content Content Creation 92

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. At the same time, nearly half (48%) of the content marketers surveyed said they find it challenging to align content with the buyer’s journey.

Content 93

Content Persuasion Content Creation Sales 93

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 98

Brand IT Marketing Healthcare 98

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Bramework

FEBRUARY 13, 2024

When you repurpose content, there are tremendous benefits. Here are a few reasons to repurpose your content: Boost your SEO growth (and get noticed on Google!) Once identified, consider the different ways this content can be adapted across platforms. Get your older content ready for webinars, podcasts, and workshops!

Blog 98

Blog Blogging Content Brand Awareness 98

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Earned channels can drive brand awareness and boost your reputation. How do I know? 

Content 120

Content Social Media Brand Awareness Promotion 120

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. They’d be a hybrid of live in-person and webinar. Support external content creation. Create shows, raid for content.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriter 80

Copywriter Copywriting Brand Awareness Social Media 80

Text Mercato

FEBRUARY 18, 2020

Content marketing is anything but a linear path! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. You don’t have clear goals for content marketing Setting goals is the first and foremost part of any content marketing strategy.

Content Marketing 52

Content Marketing Marketing Brand Awareness Content 52

Backlinko

JUNE 25, 2024

Content marketing and organic social media remain a priority for B2B businesses.

SEO 61

SEO Search Engine Optimization Social Media Advertising 61

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. So, why isn’t Chief Content Officer a more prominent title? Let’s face it.

Content 131

Content Brand Awareness Content Creator Education 131

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Website 145

Website SEO Recruitment Brand Awareness 145

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Creating Content for Engagement vs. Conversion.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Brafton

JULY 18, 2024

Content repurposing: Expands your reach: Repackaging your content to be distributed on various channels gets you more eyeballs on your content. The very first goal of content marketing, or any marketing, really, is brand awareness. Thank you for subscribing to The Content Marketer!

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. Get More User-Generated Content. Everyone knows that content marketing is effective for inbound marketing.

Marketing 143

Marketing Consulting Social Media Banking 143

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Content Marketing for E-commerce.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 130

Sales IT Search Engine Optimization Content 130

ContentWriters

FEBRUARY 13, 2024

Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. What Is Gated Content?

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

BKA Content

JULY 10, 2024

Someone who attends a webinar can trigger a content campaign that provides additional information or asks for feedback. Optimizing Your Marketing Touchpoints With KPIs and Attribution Models What touchpoints in marketing will be most effective for you? Are You Ready To Make the Most of Your Touchpoint Marketing?

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Content Hacker

APRIL 10, 2024

Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Its goal is to attract, engage, and convert viewers into customers or supporters by delivering valuable and relevant content on a highly engaging platform.

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

Publisher 137

Publisher Publishing Publishing Landing Page 137

Buffer

DECEMBER 5, 2023

For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. The best part?

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

Neil Patel

APRIL 20, 2021

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Smart Blogger

JUNE 2, 2023

This selection includes not only the digital marketing strategies but also the traditional marketing tactics that remain relevant today… Content Marketing : Serving valuable information to your audience is like offering them a buffet of insights. Event Marketing : Imagine event marketing as hosting a party for your brand.

Marketing 82

Marketing Social Media Brand Awareness Retail 82

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 110

Digital Marketing Marketing Retail Landing Page 110

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Webinar Webinars provide crazy results. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. Mary Jaksch says otherwise.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98