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How to Know If Your Content Impacts Brand Awareness [Tools]

Content Marketing Institute

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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Content Planning: How to Create An Effective Editorial Calendar for Your Content Efforts

Intergrowth

Build a well-constructed editorial calendar. For a content plan to be meaningful, it must align with your marketing goals, which could include: Creating brand awareness. There are also different types of content creation: Awareness content. An Editorial Calendar. What Information Belongs On An Editorial Calendar?

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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. While it’s not perfect, it remains a framework to help inform our editorial decisions.

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Earned channels can drive brand awareness and boost your reputation. The downside is that any brand mentions on these platforms are controlled by other parties. Not necessarily.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

86% of B2B marketers have used content marketing to successfully create brand awareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. 66% of B2B brands increased their marketing budget from 2021 to 2022. B2C brands with 400+ blog posts get 2.5x

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41 Incredible Benefits of Blogging in 2024

Bramework

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

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