Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 103

Brand IT Editorial Team Social Media 103

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Lauren Moye is promoted to marketing coordinator, children’s books, reporting to Borana Greku.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

Marketing 75

Marketing Collaboration Social Media Digital Marketing 75

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Twitch is dedicated to sports & gaming, making it a great channel for brands w/ younger audiences.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. The evolution of iQ by Intel. Insource your content.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Editorial Social Media 111

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

MAY 29, 2018

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.

Content Marketing 110

Content Marketing Editorial Marketing Content 110

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. The platform dictates structure, pricing, and promotion. You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand. DIY options.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Inadequate promotion. Image source.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Work together to promote it like crazy. Identify your best gated content piece(s) on this topic.

Content 108

Content Editorial Team Promotion Social Media 108

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Cross-promote on social channels.

Landing Page 103

Landing Page Editorial Team Editorial Brand Awareness 103

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 104

Social Media Media Editorial Team Collaboration 104

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time. Localizing the article. Click To Tweet.

Editorial Team 105

Editorial Team Content Contractor Freelance 105

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media.

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 98

Editorial Editorial Team Collaboration Social Media 98

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. So, many writers won't accept pitches or ghostwriting, especially if it's promotional for you, because it risks their reputation and their career.

Publisher 52

Publisher Publishing Publishing Post 52

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Automation of responses to people who “like” or comment.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Don’t go overboard on branding. says: It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. ” Andy Crestodina , co-founder, CMO, Orbit Media.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

The Creative Penn

OCTOBER 14, 2024

The editorial team loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do. Emily: In a previous life, a long time ago now it feels like, I was the Chief Brand Officer for a health tech company, and before that, I was an associate director for a PR company.

Writing 52

Writing Publisher Publishing Publishing 52

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Promotion, the fourth category of the AI framework, relates to AI for social media. No one knows the impact #AI will have. Production.

Marketing 110

Marketing Content Agency Content Marketing 110

BKA Content

NOVEMBER 14, 2022

In addition to helping your law firm overcome the aforementioned challenges, a skilled legal writer can also help promote your firm, generate leads and further your content marketing goals. Ideally, you will work with the same writer or group of writers in the long-term, as this is the best way to establish a strong brand voice.

Content Writer 52

Content Writer Writer Content Copywriter 52

Neil Patel

OCTOBER 13, 2020

As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. Having an experienced writer or promoter do the heavy lifting can save you tons of time. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? But what can you do to deal with a not so well-loved niche promotion? The more vital the problem and the better solution you have for it, the better result you’ll get from the promotion. compelling content to promote. and others.

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Editorial Team Promotion Freelance Editorial 35

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., It is always better to promote your brand and make it recognizable, than use keywords to please Google (it is not as stupid as some of us still believe).

Post 47

Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste. Click To Tweet.

Promotion 107

Promotion Editorial Team Blog Blogging 107

Content Marketing Institute

JANUARY 29, 2018

Rather, curated content is more cost effective than brand-spanking-new content. You add your human editorial perspective while integrating your 360-degree brand. Actionable content curation tips: Brand your curated content. Incorporate marketing promotion with care. Brand your curated content columns.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111