Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests.

Brand 103

Brand IT Editorial Team Social Media 103

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Brand 108

Brand Content Storytelling Editorial Team 108

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Contently

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Knowing their moves is one thing; outsmarting them is where the real game begins.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 104

Social Media Media Editorial Team Collaboration 104

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

Promotion 110

Promotion Brand Awareness Editorial Team Content Creation 110

The Creative Penn

OCTOBER 14, 2024

How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.

Writing 52

Writing Publisher Publishing Publishing 52

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. Twitch is dedicated to sports & gaming, making it a great channel for brands w/ younger audiences.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

OCTOBER 24, 2018

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. How to embrace the trend? image alternative tags).

Editorial Team 98

Editorial Team Content Editorial Communication 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). It was brand name.

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Click To Tweet.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Best of all, you’re free to repost content originally published.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Content Marketing 110

Content Marketing Editorial Marketing Content 110

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. What tasks do you automate? Please share in the comments.

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Over to you.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

Editorial 105

Editorial Government Content Collaboration 105

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 93

Editorial Content Editorial Team Projects 93

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. ScribbleLive Trapit.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 107

Content Marketing Marketing Editorial Content 107

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 96

Content Marketing Marketing Content Editorial Team 96

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 107

Content Editorial Team Keywords Construction 107

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Engagement. Search engines like Google want users to have a good experience.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JUNE 19, 2018

Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Is humor appropriate?).

SEO 106

SEO Editorial Team Editorial Search Engine Optimization 106

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. A whopping 96% of individuals who need legal advice turn to search engines. Solid Work Ethic and Commitment to Excellence.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. ” Andy Crestodina , co-founder, CMO, Orbit Media.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 105

Pharmaceutical Landing Page Marketing Editorial Team 105

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. PaulRoetzer Click To Tweet.

Marketing 110

Marketing Content Agency Content Marketing 110

ProBlogger

MARCH 16, 2014

I believed, that the more articles of mine were published – the better results they would bring to my websites. Yes, it will be much easier for you to publish your article at such blogs, where one article is about blogging, and another one is about selling TVs or e-books, but such backlinks will not bring you any good reputation at all.

Post 47

Post Editorial Team Proofreader Editorial 47