Google’s New Search Guidelines: E-E-A-T
ContentWriters
JANUARY 11, 2023
What’s visible on the page: Supporting material, such as how-to videos or responses to comments. For example, an influencer that’s paid to promote a product may have hands-on experience but is not an unbiased source of trustworthy information. A key element here will be assessing how well a page achieves its purpose.
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