Call-to-Action 101: Why they’re important and how to use them
ProBlogger
OCTOBER 25, 2013
When you’re ramping up a marketing campaign through an email, landing page or any other asset, it’s easy to get lost in the offer and messaging. Calculating the effectiveness of CTAs doesn’t hinge solely on the email copy nor on the medium in which you use it, and it doesn’t have to be time-consuming or complicated.
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