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E-E-A-T: What This New Google Update Means for Your Rankings

The Hoth

MARCH 7, 2023

SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It stood for expertise, authoritativeness, and trustworthiness, and those three factors were the guiding principles of all SEO (search engine optimization) tactics.

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