Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Don’t write “velcro.”

Content Marketing 94

Content Marketing Government Marketing Food 94

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 104

Content Editorial Team Entertainment Content Creator 104

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. If you document it, you can achieve it.

Content Marketing 97

Content Marketing Marketing Content Editorial Team 97

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

JUNE 6, 2018

Google’s new landing page report , found in context in AdWords with your familiar targeting and creative reports, can help you answer that. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 105

Landing Page Editorial Team Recruitment Editorial 105

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98