Kayleigh Moore
MAY 13, 2021
Popping in today to share a few lessons learned from my seven years as a full-time freelance writer. These insights are useful to anyone running a business. I wish I would've known these things.well.seven years ago. I’ve also added in relevant podcast episodes where there’s more detail on these specific points. Let’s get to it. 1. Ask for help when you need it.
Caroline Gibson
MAY 11, 2021
Patrick Mills is Director of Membership and Professional Development at the IPA which sets the protocols for the UK industry’s best practice standards, provides ground-breaking thought leadership and helps members’ careers flourish. CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years?
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Neil Patel
MAY 31, 2021
I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.
Content Marketing Institute
MAY 6, 2021
No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading → The post 7 Ways to Repurpose Content and Grow Your Customer Base appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Arrant Pedantry
MAY 25, 2021
Today through May 28, you can get 20 percent off everything at the Arrant Pedantry Store —just click the “Redeem” button on the blue bar near the top. Check out old favorites like Stet Wars and Battlestar Grammatica or newer items like Hwæt and Ask Me About the Great Vowel Shift (fair warning: people will actually ask you about the Great Vowel Shift if you wear this, so be prepared).
David Meerman Scott
MAY 5, 2021
Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Backlinko
MAY 25, 2021
The post Email Marketing: The Definitive Guide appeared first on Backlinko.
Neil Patel
MAY 27, 2021
According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.
Content Marketing Institute
MAY 11, 2021
Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.
ThemeIsle
MAY 31, 2021
Search engine optimization (SEO) is essential for attracting the traffic that your website content deserves. However, the tools you use to build your site can work against you. That’s why it’s important to choose the best website builder for SEO. The post Best Website Builder for SEO: 5 Top Options Compared appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
David Meerman Scott
MAY 12, 2021
My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”.
Moz
MAY 31, 2021
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.
Neal Schaffer
MAY 25, 2021
One thing I’ve talked a lot about lately is the importance of a well-run WordPress site along with my suggested WordPress tips and tricks. After all, nothing is worse than a website that runs slowly. If people are always waiting for the site to load, they may go elsewhere. Websites with effective caching capabilities have less demand on their servers, especially if they have many repeat visitors.
Neil Patel
MAY 26, 2021
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
MAY 10, 2021
Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading → The post How to Be an SEO Difference Maker appeared first on Content Marketing Institute.
ThemeIsle
MAY 6, 2021
Trying to choose between Substack vs Ghost for your blog and/or newsletter? If you’re a writer looking to build your own audience, these two platforms, along with WordPress, are some of the most popular options available. The post Substack vs Ghost: Best Place to Create a Newsletter or Blog? (2023) appeared first on Themeisle Blog.
David Meerman Scott
MAY 18, 2021
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
Moz
MAY 28, 2021
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The Daily Egg
MAY 20, 2021
Want to entice your readers to buy? Or maybe draw more subscribers to your newsletter? Or maybe watch your conversion rates explode? The post 21 Captivating Call to Action Examples to Steal appeared first on The Daily Egg.
Neil Patel
MAY 28, 2021
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Content Marketing Institute
MAY 20, 2021
To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading → The post These 10+ Expert Tips Explain How to Really Scale Content Production appeared first on Content Marketing Institute.
ThemeIsle
MAY 25, 2021
It all started with personal blogs, where every individual was writing about their own daily experiences. But the term “blog” exploded ever since, along with its usage. A lot of people now make money with their blogs, no matter if we’re talking about companies or independent professionals. So, in order to see how blogs are used nowadays, we compiled a list of the most popular types of blogs for you to analyze if you want to launch your own.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
David Meerman Scott
MAY 25, 2021
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating content on your site or via social networks.
Moz
MAY 7, 2021
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.
The Subversive Copy Editor
MAY 11, 2021
I’ve written before to caution copyeditors against scrubbing voice and character out of fiction manuscripts by adhering too closely to a style manual. Each novel or story is unique, of course. Some feature dialect and colloquialisms, and others pretty much stick to formal English as laid out in The Chicago Manual of Style. Many, many novels and stories mix it up, using formal English for the narrative while their characters speak in a more casual idiom.
Neil Patel
MAY 20, 2021
With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 27, 2021
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.
ThemeIsle
MAY 11, 2021
If you’ve found yourself trying to puzzle out the differences between Wix vs Squarespace, you’re not alone. Each is a strong competitor with impressive features. However, your needs are unique to your site. Therefore, you’ll want to be fully familiar with what each builder can offer before you commit. The post Wix vs Squarespace: Which One Is Better?
Ann Handley
MAY 11, 2021
Pop quiz: How many notifications and lead-capture forms are too many on a homepage? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising.
Moz
MAY 4, 2021
Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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