Agency Content Writer
DECEMBER 2, 2024
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.
Nick Ursborne
DECEMBER 2, 2024
[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience.
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Freelance Magic
DECEMBER 1, 2024
Freelance writing is one of those careers that seems almost too good to be true. You get to work from anywhere, set your own schedule, and earn money doing something creative. But if you’ve ever wondered, Can I really make a living as a freelance writer? the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet.
CopyBlogger
NOVEMBER 30, 2024
There’s a lot of talk about AI and futuristic marketing trends, but which ones will actually help you grow your. Continue Reading The post 10 Impactful Marketing Trends For 2025 (With Action Items) appeared first on Copyblogger.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
ThemeIsle
DECEMBER 2, 2024
A while back, I set out to browse through all the interesting opinions about WordPress’ block editor and how it’s meeting user needs these days. What I was interested in wasn’t so much the historical record of how the block editor started – back then called Gutenberg – but rather how well it’s working for people now. The post What Writers and Bloggers ACTUALLY Think of the WordPress Block Editor appeared first on Themeisle Blog.
Agency Content Writer
DECEMBER 2, 2024
In today’s competitive market, every business needs a solid online presence. One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Daily Egg
NOVEMBER 30, 2024
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.
Ahrefs
DECEMBER 5, 2024
In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).
Backlinko
DECEMBER 5, 2024
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Adam Connell
DECEMBER 5, 2024
Want to learn more about the state of content marketing this year?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
DECEMBER 6, 2024
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about.
Content Marketing Institute
DECEMBER 6, 2024
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
Jasper
DECEMBER 3, 2024
Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.
iWriter
DECEMBER 4, 2024
Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Blogging From Paradise
DECEMBER 6, 2024
Systems last. People do not last. I’ll prove it.
Content Marketing Institute
DECEMBER 3, 2024
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.
ContentWriters
DECEMBER 6, 2024
Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. While industry and technical knowledge are important, what separates average content creators from the best is the ability to craft compelling narratives that engage readers and drive results.
iWriter
DECEMBER 3, 2024
As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. But why is consistency so crucial in your content planning?
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
BKA Content
DECEMBER 3, 2024
Does Embedding YouTube Videos Help SEO? There’s no question that video marketing is a great investment in 2025. A whopping 95% of users browse videos to learn more about products, and almost 90% end up making a purchase because of it. Over 30% of the global population and nearly half of all internet users are active on YouTube every month. Of course, the real question is whether embedding YouTube videos helps with SEO.
David Meerman Scott
DECEMBER 3, 2024
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
Content Marketing Institute
DECEMBER 2, 2024
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.
Express Writers
DECEMBER 5, 2024
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. However, these recent strides in technology automation have not made it any less challenging to consistently produce valuable, engaging material.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
DECEMBER 6, 2024
The Strategic Research team at Grammarly is constantly exploring how LLMs can contribute to our mission of improving lives by improving communication. Our previous work on CoEdIT showed that LLMs trained specifically for text editing can be of higher quality and more performant. We focused our experiments on English. However, most foundational models produced since our previous work (from 2024 and on) have been multilingual.
Blogging From Paradise
NOVEMBER 30, 2024
I found the best social media site. This is the greatest thing since sliced bread. Or fire. Or maybe the wheel.
Jasper
DECEMBER 3, 2024
Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.
Backlinko
DECEMBER 5, 2024
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. Lets kick things off with some basics. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ben Settle
DECEMBER 4, 2024
Came a question: … you reference so many different ideas, movies, marketers, items from history and current events – how do you keep track of all your ideas? Do you have notebooks, notecards, post-its or some physical way of noting things that interest you or that you might use later? Or a digital system? Or do you have a phenomenal memory and just track down the movie line, story, or reference when ideas come to you as you’re actually writing?
Make a Living Writing
DECEMBER 2, 2024
Are you looking for Christian writing jobs? Do you want to get paid to write for Christian markets? Writing for Christian publications is definitely possible and can be a great way to make money writing. There are hundreds of different writing niches , but writers often find that their work really shines when they can write about subjects they’re passionate about.
Agency Content Writer
DECEMBER 4, 2024
Is writing something you dread? You’re not alone. Many people find the process frustrating, intimidating, or downright stressful. Before dismissing writing altogether, consider the opportunities blogging offers for personal growth, creativity, and professional success. With a few powerful blogging tips for the nonwriter , you might be surprised at how enjoyable writing can become, even for nonwriters.
Backlinko
DECEMBER 6, 2024
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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