Enchanting Marketing
JANUARY 14, 2025
Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? A blog. A newsletter. LinkedIn. YouTube. Insta. Wherever you’re marketing you business, it may never seem enough. Never enough content. Never enough time. Soooo … how do we stay sane? I’d like to offer a different perspective on marketing and writing for your biz.
Grammarly
JANUARY 16, 2025
The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.
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Blogging Wizard
JANUARY 11, 2025
Want to drive more traffic to your website? Im guessing that answer is a resounding yes. In which case, you cant really ignore search engine optimization (SEO). That is unless.
Ashleyn Writes
JANUARY 10, 2025
If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. In the last 12 months, Ive spent minimum 260 hoursyes, 260 hoursinside ChatGPT and Claude. Thats not even counting the time spent in AI tools baked into other software. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Copywriter Collective
JANUARY 10, 2025
Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.
Content Marketing Institute
JANUARY 15, 2025
Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
David Meerman Scott
JANUARY 14, 2025
My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.
Adam Connell
JANUARY 16, 2025
Bluesky is one of the fastest-growing social apps. In this post, Ill share 27 Bluesky statistics you need to know, covering users, demographics, and more.
Grammarly
JANUARY 14, 2025
As generative AI tools like ChatGPT and Claude become more powerful and widely used, the ability to interact with them effectively has become an essential skill. This is where prompt engineering comes into play. By learning to craft precise, well-structured prompts, you can significantly enhance the quality of AI-generated outputswhether for solving problems, creating content, or answering questions.
Content Marketing Institute
JANUARY 14, 2025
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
JANUARY 14, 2025
Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. Through a quirk of fate, I avoided the dreaded first-book comedown that often follows the publication of a debut work. The feeling of having poured everything into a single personal project and then wondering, whats next? never quite hit me. Thats because after the release of Chasing Portraits: A Great-Granddaughters Quest for Her Lost Art Legacy (NAL/Penguin Random House), I pivoted to finishing my do
The Daily Egg
JANUARY 15, 2025
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.
Ahrefs
JANUARY 14, 2025
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference.
Grammarly
JANUARY 10, 2025
While were all pretty familiar with artificial intelligence by now, the truth is that the tech itself is still new. Every day, we discover new applications and uses for this groundbreaking science, while existing methods improve and evolve on their own. As with all open-ended styles, popular usage of AI shifts with timein other words, new AI trends are constantly coming and going.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
JANUARY 10, 2025
Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Freelance Union
JANUARY 15, 2025
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] There’s an increasing popularity in the freelance blogging profession these days. Many freelance bloggers earn an income by creating exemplary content or collaborating on social platforms, including Instagram, TikTok, and YouTube.
Jane Friedman
JANUARY 15, 2025
Photo by Masood Aslami Todays post is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes#becomingunstuck is an ongoing process. Were not alone. As creative people we want to be aloneand sometimes need to be. But underneath it all, were not alone. Were primates, which means were fundamentally social creatures. Its easy for me to forget this truth, and to my detriment.
Ahrefs
JANUARY 17, 2025
And, unfortunately, the problems dont end thereChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
JANUARY 16, 2025
Boosting is a powerful ensemble learning technique in machine learning (ML) that improves model accuracy by reducing errors. By training sequential models to address prior shortcomings, boosting creates robust predictive systems. This guide covers how boosting works; its advantages, challenges, and applications; and how it compares to bagging. Table of contents What is boosting?
The Daily Egg
JANUARY 14, 2025
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.
Freelance Union
JANUARY 16, 2025
As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets. Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.
BKA Content
JANUARY 14, 2025
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
JANUARY 17, 2025
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).
Content Marketing Institute
JANUARY 17, 2025
Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.
ContentWriters
JANUARY 16, 2025
Driving local traffic with organic marketing is essential for companies that conduct business in person. With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets. It’s not enough to create a location page and expect it to land at the top of SERPs.
Grammarly
JANUARY 17, 2025
Machine learning (ML) powers many technologies that we rely on daily, such as image recognition and autonomous vehicles. Two foundational approaches supervised and unsupervised learningform the backbone of these systems. While both are key to training ML models, they differ in their methodology, goals, and applications. In this guide, well compare these two approaches, highlight their differences, and explore their benefits and challenges.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
BKA Content
JANUARY 13, 2025
The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. Cities such as Lehi and Salt Lake City are home to over 1,000 smaller startups and giants like Adobe, Microsoft, and Oracle. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.
The Creative Penn
JANUARY 13, 2025
How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective. In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].
The Hoth
JANUARY 14, 2025
What worked yesterday doesnt always work today. This age-old sentiment applies perfectly to the rapidly evolving landscapes of both SEO and digital PR. As weve discussed recently, adopting digital PR techniques into your SEO campaigns is one of the best ways to: Attract high-authority backlinks from trusted media outlets and news sites Expand your brands online reach Introduce your products and services to new audiences Boost your brands credibility and achieve thought leader status However, you
Copywriter Collective
JANUARY 17, 2025
POV: youre standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldnt; you just ate lunch. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Boom. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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