Trending Articles

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New Release Spotlight: Ashley Henriott

Rachelle Gardner

Podcaster, author, and confidence coach Ashley Henriott knows what it’s like to live a life dictated by what others thought of her. It was her determination to break free from those shackles that led to a profound realization: True confidence is an inside job that begins with a woman embracing her own uniqueness and worthiness. In her debut book, Confidence Is an Inside Job: Conquer Self-Doubt and Embrace God’s View of You , Ashley uses inspirational stories and her trademark humor to tea

IT 130
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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. You also bump into something else at my age… ageism. Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.

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The Secret Ingredient That Turns Casual Readers Into Avid Fans

Enchanting Marketing

What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.

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10+ Overlooked Tools To Improve Your MarTech Stack

Content Marketing Institute

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Get Sponsored Blog Posts: 10 Steps to Find Your First Sponsor

ThemeIsle

If you’re ready to start making money from your blog, you’re on the right track! The fact that you believe in the value of your content is a huge step – one that many struggle with. Now that you have the right mindset, it’s time to turn that confidence into income by landing your first sponsored post! The post How to Get Sponsored Blog Posts: 10 Steps to Find Your First Sponsor appeared first on Themeisle Blog.

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How to Write a Pitch That’ll Wow Editors & Clients (+ Examples)

Smart Blogger

Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t even crack the content mills and low-quality job boards, your confidence is zapped, and your freelancing career is sputtering to a halt.

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New Release Spotlight: Kathi Lipp

Rachelle Gardner

Happy release day to author Kathi Lipp! Wouldn’t it be wonderful to have a day off from cooking, but still be able to serve delicious homemade meals? In this beautifully illustrated guidebook, Kathi gives us easy-to-follow instructions for meal planning and prep, so you can enjoy a full day each week of real rest and refreshment. With recipes for main dishes, breads, breakfasts, desserts, salads, sides, and yes, soups—this book includes convenient, seasonal meal plans that take the guesswo

IT 130
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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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Join My Free Email Course on How to Earn a Living as a Writer

Jane Friedman

A new edition of my book, The Business of Being a Writer , releases in April 2025. To mark the occasion, I’m offering a free, email-based course. Every Friday until my book releases, I’ll send you a key idea and exercise from the second edition on earning a living as a writer today. Here is part of what I have in store for you: A look at common misconceptions about earning a living from writing Why book sales is not a good metric for success What it means to have a business model as a writer Why

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How SEO Can Capture Demand You Create Elsewhere

Ahrefs

Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Multi-Conference Exhibitor: New Lessons Learned Over Time

AIIP

By Roger Magnus, Roger Magnus Research In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024. What has changed, and what new insights can I share… Read More » The post Multi-Conference Exhibitor: New Lessons Learned Over Time appeared first on AIIP Connections Blog.

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New Release Spotlight: Erin Quinn-Kong

Rachelle Gardner

Happy release day to debut author Erin Quinn-Kong! “Hate Follow” is a riveting novel that pulls back the curtain on influencer culture to explore issues of child privacy, individual agency, and modern parenting in the age of social media. Influencer Whitney Golden has it all: beautiful children; a handsome new boyfriend; a gorgeous house; and designer clothes arriving on her doorstep every day.

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How To Catch Content Lightning in a Bottle

Content Marketing Institute

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

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What is Story Structure? 8 Types You Should Know

Grammarly

Before writing a story , you should pick the story structure you want to follow. Story structure serves as a literary blueprint, guiding writers to captivate readers by including all vital story elements. While this might sound like Mad Libs, some of the most famous authors, playwrights, and other storytellers use these storytelling structures. You can leverage story structures to enhance the plot, characters, and backstory, crafting a tale readers can’t put down.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Handle Memory Gaps in Your Memoir

Jane Friedman

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, October 16, for the online class Mastering Trauma Scenes to Improve Your Memoir. How do you write about an event when your memories of it are scattered, shattered, or gone? It’s one of the most frequent questions trauma survivors ask me. Before I share what to do, let’s talk about why traumatic memories are often fractured and how their disjointedness makes them difficult to work with.

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How To Get More Followers On Instagram (Beginner’s Guide)

Adam Connell

Want to learn how to get more followers on Instagram, fast? I’ve got you covered. In this post, I’ll be sharing 20 actionable ways to grow your Instagram following. I’ve included some tried-and-tested methods that all the pros use, as well as some new strategies that factor in the latest changes to Instagram’s algorithm. And.

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The 100 Most Searched People on Google in 2024

Ahrefs

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate.

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The 10 Best AI Video Editors to Transform Your Content

Jasper

We tried ten of the best AI video editors to help you find which one fits your needs best. Here’s what we learned about their features and limitations.

Content 78
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Write Authentically in the AI Era With Grammarly Authorship

Grammarly

While students are using AI regularly, they remain concerned about becoming too dependent on it and running the risk of academic integrity violations for inappropriate use. As the academic year begins, we’re excited to announce the availability of Grammarly Authorship to all Free, Pro, and higher education Grammarly for Education users. This feature is designed to bring much-needed transparency and trust to written assignments in the age of AI.

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How to Outline a Gothic Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

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10 Best Ways to Use Shopify and WordPress Together to Sell More Online

Neal Schaffer

As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different. User experience on Shopify differs from company to company, however; for many businesses, Shopify […] 10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.

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12 Essential Landing Page Statistics

Backlinko

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% ( Unbounce ) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 50 Best Bootstrapped Backlink Builders in 2024

Ahrefs

In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year.

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Unlocking Personalization With an On-Device Model for the Grammarly Keyboard

Grammarly

Hasn’t everyone wished, at some point or another, that their phone keyboard understood them a little better? We’ve all experienced typing a word that we use frequently—our pet’s nickname or the name of a project at work—only to have our keyboard not recognize this term and give us an unhelpful correction instead. Today, the Grammarly Keyboard on iOS can learn your personal lexicon, tailoring suggestions to the words you use, even if they’re not in the standard dictionary.

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How to Outline a Gothic Fiction Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

Writer 81
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15 Thrilling Cliffhanger Examples (+ Definitions & Tips)

Smart Blogger

Some of these examples are bursting with edge-of-your-seat action, and others are shrouded in mind-boggling mystery. (I’ve even thrown in a few examples from psychological thrillers to keep you on your toes). And to round things out: I’m revealing my top tips on how to write a cliffhanger that’ll keep your fans obsessed with your story. So, if you’re addicted to the words “… to be continued” or you just want to know the secrets behind creating a spellbinding cliffhanger, let’s start

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Freelancers with Unfiled Tax Returns May Pay  Hefty Fines Under New IRS Back Tax Collection Initiatives

Freelance Union

Running a freelance business provides significant flexibility and independence, however these benefits to not extend to your taxes. In fact, if you have any unfiled tax returns, it is imperative that you take action now to file them or risk the IRS fines and penalties which may be assessed.  Why the urgent call to file your freelance back taxes?

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Top 5 Benefits of Using a Document Scanning Service for Your Business

Blogtrepreneur

If your workplace is overwhelmed with storage boxes, paperwork, and the musty smell of old documents, you should consider the impressive advantages of document scanning for your business. While it is possible to handle scanning in-house, many companies prefer to outsource it to keep the process running smoothly with limited involvement necessary. Using a document scanning service can massively benefit your business, from reducing clutter to improving employee morale.

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Navigating Crisis Communications in Business: Strategies and Preparation

Grammarly

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. In an era where information travels at unprecedented speeds and public scrutiny is constant, businesses that prioritize and master crisis communications are better equipped to navigate unforeseen challenges, protect their reputation, and build trust with their customers and stakeholders.

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How to Write an Enticing Call to Action (CTA) in Every Blog

iWriter

Are you pouring your heart and soul into your blog posts, only to watch readers drift away without taking action? If so, you’re not alone! Crafting compelling content is just half the battle; the real magic happens in those final moments when you guide your audience toward a specific next step. Enter the Call to Action (CTA) — that little phrase with a big impact!

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!