Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

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Freelance Magic

NOVEMBER 19, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

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BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

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Jane Friedman

NOVEMBER 20, 2024

Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.

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Grammarly

NOVEMBER 19, 2024

A cover letter , also known as an application letter, is a personalized letter from you to the person overseeing the hiring process for the job you’re applying for. A cover letter is not the same as a résumé. While a résumé provides a clear, point-by-point map of your career thus far, a cover letter tells the personal side of your career story. Ideally, your cover letter and résumé complement each other, with each document answering any questions the recruiter has about your skills and work exp

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The Daily Egg

NOVEMBER 13, 2024

A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, The post 7 Steps to Become a Better, Top Tier Copywriter appeared first on The Daily Egg.

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Content Marketing Institute

NOVEMBER 14, 2024

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

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Marketing Projects Content IT 91

Jane Friedman

NOVEMBER 18, 2024

Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Freelance Magic

NOVEMBER 19, 2024

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.

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Ahrefs

NOVEMBER 13, 2024

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

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Grammarly

NOVEMBER 19, 2024

Taking a well-earned vacation from work is meant to allow employees to decompress from the stress of their jobs and return recharged. However, some workers experience a common phenomenon called post-holiday blues, or post-vacation depression, after taking paid time off (PTO). Although post-vacation depression isn’t a clinical disorder, feeling stressed and overwhelmed when going back to work after vacation is a sentiment that professionals widely experience.

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Content Marketing Institute

NOVEMBER 15, 2024

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

NOVEMBER 13, 2024

Today’s post is excerpted from Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration (Bancroft Press, 2025) by Amy L. Bernstein. What do we have here? A doubter’s manifesto. An article of affirmation. An artist who says: I see you. The hope is you see yourself, realize you are not alone, learn that doubt is not your assassin. You’ll need a bit of truth, a bit of courage.

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Freelance Magic

NOVEMBER 19, 2024

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

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Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.

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Grammarly

NOVEMBER 18, 2024

The days of advertising’s “spray-and-pray” targeting are over. Artificial intelligence (AI) is revolutionizing the advertising industry. Now, with AI, marketers can pinpoint optimal digital advertising channels, create tailor-made ads to maximize performance and adjust campaigns along the way to reach the right people at the right time in the right place.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

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Jane Friedman

NOVEMBER 14, 2024

Today’s post is by author Elinor Florence. Several years ago, I participated in National Novel Writing Month, a creative writing event known as NaNoWriMo. I joined hundreds of thousands of other writers around the planet who tackled the ambitious goal of completing a 50,000-word novel in thirty days. In one sense, I was successful. I dutifully churned out 2,000 words a day and at the end of the month, I had a 60,000-word first draft.

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Freelance Magic

NOVEMBER 19, 2024

One of my favourite things about running Freelance Magic is connecting with new freelancers. I love finding out their current struggles and helping them ease into their new roles. Because, let’s face it, it’s pretty darn daunting going self-employed. I know because I’ve been there – of course I have! We all have to start somewhere, and that somewhere feels like a place of no experience and no hope.

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Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Grammarly

NOVEMBER 15, 2024

The Grammarly Design team uses Figma to design the product experiences that help teams communicate and do their best work. Our design system team uses features like variables to build components that reflect what’s available in code. This allows us to enable a smooth handoff between design and development and scale consistent design across the product.

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Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

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Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

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Freelance Magic

NOVEMBER 18, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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Landing Page Freelance Long Form Content Copy 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

NOVEMBER 14, 2024

Retailers are finding innovative ways to navigate a complex landscape and tap into AI's potential in retail.

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Grammarly

NOVEMBER 20, 2024

Classification is a core concept in data analysis and machine learning (ML). This guide explores what classification is and how it works, explains the difference between classification and regression, and covers types of tasks, algorithms, applications, advantages, and challenges. Table of contents What is classification? Classification vs. regression Types of classification tasks in ML Algorithms used for classification analysis Applications of classification Advantages of classification Disadv

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iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

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Express Writers

NOVEMBER 19, 2024

Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience. Why should you focus on providing quality content for your online readers? At least 5% of all Google searches are related to healthcare. Search drives almost three times as many visitors to healthcare-related websites as non-search visitors.

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Medical Healthcare Writer Content Writer 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing