Buffer
OCTOBER 28, 2024
Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.
Jane Friedman
OCTOBER 24, 2024
Photo by Jean-Paul Wettstein Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, October 30, for the online class Irresistible First Chapters. Studies show people make judgments about others in a tenth of a second. And it often seems like readers, agents, and editors may decide almost as quickly whether to keep reading your story.
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Content Marketing Institute
OCTOBER 23, 2024
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
AIIP
OCTOBER 22, 2024
In your bio, you describe yourself as a school library specialist. In two sentences, what does a school library specialist do? I provide training and support for school staff members wishing to learn about the value that school libraries and librarians can bring to teaching and learning. The librarian focuses on the school’s educational purpose… Read More » The post We are AIIP: Elizabeth Hutchinson appeared first on AIIP Connections Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neal Schaffer
OCTOBER 22, 2024
When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […] Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.
Ahrefs
OCTOBER 22, 2024
To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 24, 2024
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
Freelance Union
OCTOBER 25, 2024
The dream of traveling the world as a freelance photographer is one many people share. The thrill of exploration paired with the creativity of capturing unique moments makes this career unlike any other. However, turning your passion for photography into a viable career in the presence of Artificial Intelligence concerns requires more than just a sense of adventure.
Backlinko
OCTOBER 22, 2024
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.
Smart Blogger
OCTOBER 23, 2024
If you’re reading this, there’s a good chance you asked Google, “What is a permalink?” In this post, we’ll answer your question (and cover all the basics). Permalink Definition A permalink (permanent link) is a unique and unchanging URL (Uniform Resource Locator) for a webpage, blog post, or other piece of content published on the internet. When this URL address is entered into your browser or clicked as a hyperlink , it takes you directly to that specific page.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
OCTOBER 22, 2024
Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
Grammarly
OCTOBER 25, 2024
Picture a talented entrepreneur who builds a company from scratch. After years of success, he becomes convinced he can do no wrong and begins to ignore advice from his team. His overconfidence leads to risky decisions and, eventually, the company’s collapse. This is hubris: excessive pride that can lead to someone’s downfall. Key concepts and usage: Hubris often shows up when someone overestimates their abilities or importance.
Ahrefs
OCTOBER 24, 2024
What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?
Adam Connell
OCTOBER 22, 2024
Looking for the best Linktree alternatives? You’re in the right place. Linktree might be the most popular ‘link in bio’ tool on the market, but in my opinion, it’s far from the best. I wanted to find out what other options were out there, so I tried and tested a bunch of tools that you.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
iWriter
OCTOBER 28, 2024
Imagine pouring your heart and soul into a blog post, only to find that it falls flat with readers. Frustrating, right? The truth is that even the most beautifully crafted content can miss the mark if it’s not tailored for the right audience. Understanding who you’re writing for isn’t just a step in blogging; it’s the foundation of everything you create!
Content Marketing Institute
OCTOBER 25, 2024
Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.
Grammarly
OCTOBER 22, 2024
Certain stories, like fables, classic tales, and folklore, are written with the intent to share a moral dilemma that characters must contend with. The outcome of the characters’ actions shapes the lesson that the audience is meant to reflect on. This is commonly referred to as the “moral of the story.” Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What does “moral of the story” mean?
Grammar Underground
OCTOBER 28, 2024
If your gut tells you "historic" means something with lasting significance, like a historic event, and that "historical" means something to do with history, like a historical record, listen to your gut. That's a good way to look at the difference between these two words. The post Historic vs. Historical first appeared on Grammar Underground with June Casagrande.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The Creative Penn
OCTOBER 28, 2024
What are some of the key elements in writing horror? How can you be successful writing and self-publishing in the genre? With Boris Bacic. In the intro, ISBNs made easy [ Self-publishing Advice ]; Written Word Media’s 2024 author survey ; Taylor Swift self-publishing [ Morning Brew ]; Thoughts on audiobooks [ Seth Godin ]; This is Strategy: Make Better Plans – Seth Godin; Plus, Orna Ross and I talk about our response to Google NotebookLM, while the AI hosts discuss indie author myths [ Sel
Make a Living Writing
OCTOBER 24, 2024
Whose responsibility is writing killer headlines anyway? In the old days of journalism, headlines may have been left up to the copy editor to determine but in this digital day and age, writers should pay as much attention as possible to coming up with hooky headlines to grab their readers’ attention. Read all about it: Headlines are important Back when I did the free writers’ blog review day , one thing really jumped out as I went from blog to blog: The headlines.
ContentWriters
OCTOBER 24, 2024
AI tools may be effective at improving efficiency and scalability but a major concern with scaling content production with this technology is AI writing bias. Bias in AI-generated content can damage a brand’s reputation, hinder inclusivity, and lead to unintended consequences if not reviewed properly and consistently. In this blog, we’ll explore AI bias examples and how businesses can actively check and address these biases when using generative AI tools.
Grammarly
OCTOBER 23, 2024
Dimensionality reduction simplifies complex datasets by reducing the number of features while attempting to preserve the essential characteristics, helping machine learning practitioners avoid the “curse of dimensionality” when working with large feature sets. This guide will help you understand what dimensionality reduction is, the techniques used, its applications, and its benefits and drawbacks.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammar Underground
OCTOBER 28, 2024
People with grammar questions often feel stupid for not already knowing the answer, but the people who answer them are often the ones who should have stayed mum. Google searches for “dumb grammar question” and “stupid grammar question” prove the point. Here’s one of the first hits, a 2017 post in a writers’ community message board. “DUMB grammar question!
Ben Settle
OCTOBER 25, 2024
A Sci-fi author asks a timely question many can benefit from: Hi Ben, I’ve been reading your emails for years. Just recently I read your email regarding the Mum trying to look after her disabled son. Would you have any advice or recommendations for me? I was hoping you’d be able to help me please? I was also wondering if you’d like to hear my story?
The Hoth
OCTOBER 25, 2024
Do your URLs look like this: www.yoursite.com/blog/random-blog-post Or this? www.yoursite.com//d/1mrSXWNhuvDxzio44Ky60o9Mbh6pvejmkYhqRniMtsyU/edit If the answer is the latter, your URL structure needs some tightening up. Long, complicated URLs like the one above are inconvenient for users and search engine algorithms. For users, complicated URLs make it more difficult for them to reach the web pages they want.
Blogtrepreneur
OCTOBER 24, 2024
The realm of personal injury law is deeply complex and hard to grasp for a layman. Given Texas’s overall laws, matters of personal injury can be quite complex. Knowing the laws and how they affect your compensation can be pivotal after a personal injury. Speaking to a personal injury lawyer in Texas is helpful in understanding how the laws affect your claim.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
OCTOBER 24, 2024
One of the most important aspects of a manager’s role is providing feedback that informs, educates, and empowers team members to grow and succeed. Nowhere is this more important than in the performance review. The performance review is the most structured opportunity for managers to evaluate employee performance, provide verbal and written feedback , and set goals for future development.
Contently
OCTOBER 24, 2024
Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p
Income Diary
OCTOBER 22, 2024
Who are the richest people in the world? This question has fascinated people for decades as the wealthy elite continue to amass incredible fortunes. From tech moguls to investment gurus, the list of the richest individuals is constantly changing. In this article, we’ll take a closer look at the current top contenders for the title of the world’s richest people and explore the sources of their staggering wealth.
Jane Friedman
OCTOBER 29, 2024
Today’s post is by author and editor-at-large of Writer’s Digest, Jessica Strawser. In big, defining phases of our lives, there are always little moments that stand out. The ones you can still vividly picture years later, when everything else about that time has blurred together. As writers, we recognize these as telling details— and it’s worth considering why they’re the ones with staying power.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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