Enchanting Marketing
MARCH 25, 2025
It happens to me surprisingly often. Im half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as Ive finished, Ive already forgotten what Ive read. Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. And the easiest way to do that?
Jane Friedman
MARCH 25, 2025
Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure. However, if you look back through the classics, almost every novel features these plot points, though not always in the same arrangement.
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Backlinko
MARCH 25, 2025
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each win
Grammarly
MARCH 26, 2025
A structured brainstorming process turns scattered ideas into clear, compelling writing. Whether youre drafting an article, essay , or business proposal , brainstorming isnt just about generating ideasits about organizing them effectively to create a strong foundation. This guide walks you through five simple steps to refine and structure your thoughts, helping you brainstorm with purpose.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Hoth
MARCH 25, 2025
Want to know how to rank well on Google for loads of keywords related to your niche? You need to master the powerful one-two punch of demonstrating E-E-A-T to build topical authority. E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is your jab, softening up the opponent and paving the way for topical authority, which is your hard right hand.
Neal Schaffer
MARCH 27, 2025
I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences, but both may not necessarily be right for your brand or even your niche. Let […] Blogging vs Vlogging: Which Should You Do?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Verblio
MARCH 21, 2025
It’s tough to stand out from the crowd. In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.
Grammarly
MARCH 23, 2025
Brainstorming is a powerful way to spark creativity and generate ideas in the writing process. Whether youre working on a novel , an academic essay , or a blog , brainstorming helps you see your project from a new angle and break through creative roadblocks. In this post, we’ll explore brainstorming, its purpose, key principles, different brainstorming methods, and its role in the writing journey.
The Hoth
MARCH 25, 2025
Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there. Topical authority refers to the amount of expertise and credibility your website has on a particular subject, at least according to Googles algorithm. Earning it requires that you publish consistent, high-quality content that embodies the E-E-A-T quality rater system.
BKA Content
MARCH 24, 2025
Shopify is one of the most popular e-commerce platforms, and theres a lot to love about it. It offers an intuitive interface, built-in features, and seamless integrations. But is Shopify good for SEO? Well go over the pros and cons of this platform for search optimization purposes, and what you can do to increase your ranking power. Is Shopify Good for SEO In General?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Writing Jobs
MARCH 27, 2025
Let’s face it: Writing can be tough. Staring at a blank page, wrestling with words, wondering if what you’re creating is actually any good We’ve all been there! But here’s the thing: We have tools at our disposal that previous generations of writers could only dream of. I’m talking about the power of AI. I truly believe that if we want to stand out and write something truly amazing , we need to embrace AI as a partner, not a threat.
Ahrefs
MARCH 21, 2025
Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation.
Grammarly
MARCH 26, 2025
Great ideas start with the right brainstorming approach. Whether you need a spark of inspiration, a structured plan, or a collaborative method, choosing the right technique can make all the difference. In this guide, youll discover 17 brainstorming techniques designed to help you generate, organize, and refine your ideas: Classic techniques like freewriting and mind mapping to get your creativity flowing.
The Hoth
MARCH 27, 2025
One of the best things you can do for your SEO is to build strong topical authority for subjects related to your business. Whats that? On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics). You build topical authority by consistently publishing high-quality, interlinked content on the same topics.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Copyhackers
MARCH 24, 2025
SaaS pricing pages have a way of sparking disagreement in SaaS marketing teams. Theres always a minimalist on your team the one who slaps the word Pricing in the header and wants nothing more than a plan table and maybe FAQs. And then theres the conversion-savvy marketer who wants to treat it more like […] The post SaaS Pricing Page GPT: Use this custom GPT to audit your SaaS pricing page for conversion gaps appeared first on The home of conversion copywriting.
Content Marketing Institute
MARCH 26, 2025
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books all written by women will inspire, help, and grow your content and marketing skills. Its a great way to celebrate Womens History Month.
Ahrefs
MARCH 26, 2025
As it stands AI traffic isnt making much of a dent, so is it worth pursuing? Heres what we know so far We studied the traffic makeup of ~35K websites, and found that AI sends just 0.
Grammarly
MARCH 26, 2025
As LLMs become more capable, user expectations for speed and reliability continue to rise, especially for enterprise and productivity applications. Thats why we believe in the power of on-device AI, which can deliver real-time, high-quality experiences that match or exceed cloud-based or hybrid solutions. The challenge? There’s no established blueprint for optimizing and scaling on-device models.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Blogging From Paradise
MARCH 25, 2025
Yesterday I cruised around London with my dear friend Phillip. We spied multiple ping pong tables in a public setting.
Freelance Writing Jobs
MARCH 28, 2025
And.Not.Stress.Out Lets be real, one of the toughest parts of being a freelance writer isnt the writing itself. Its the money rollercoaster. One month youre drowning in projects, the next youre refreshing your inbox like it owes you rent. Sound familiar? If the unpredictable nature of freelance income has you feeling stressed (or straight-up panicked), dont worry, youre not alone.
Content Marketing Institute
MARCH 25, 2025
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleagues work. End the frustration and learn to say no politely and strategically with this advice.
Ahrefs
MARCH 21, 2025
Thats where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
ContentWriters
MARCH 28, 2025
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. These skills play an important role in achieving marketing goals and preparing businesses for the future of AI search. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content.
Jane Friedman
MARCH 26, 2025
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Adam Connell
MARCH 27, 2025
Want to learn the right way to set goals on social media (and smash them)?
Content Marketing Institute
MARCH 24, 2025
Finding a new job in marketing isnt easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Heres how.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ahrefs
MARCH 21, 2025
But what does quality even mean? Some people think the Alchemist changed their lives, while others think its the worst thing ever written. Whats quality to one reader may be complete BS to another.
David Meerman Scott
MARCH 26, 2025
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.
Jane Friedman
MARCH 26, 2025
DK flip from DK is a childrens fiction imprint that will publish chapter books and middle-grade, teen, graphic, and YA titles.
Adam Connell
MARCH 27, 2025
Planning to put together a social media style guide?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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