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Photo by fauxels Todays post is by author Elle Jauffret. When developing memorable characters, few elements bring them to life as vividly as the way they speak. Speech patternswhether accents or impedimentsquickly establish background, personality, and history without exposition. However, as writers, we carry a significant responsibility: to represent diverse voices authentically rather than falling into the trap of stereotype or caricature.
In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. Were of course talking about AI-powered search tools like Perplexity , Claude , and ChatGPT. While Google is still king of the castle (they still account for the vast majority of the overall search market), generative AI (GAI) tools are gaining ground at an impressive rate.
The power dynamic between a freelancer and client generally leans towards the client. Its the client who decides whether or not to give you the project, and they also get to determine the budget. Granted, if youre a triple-A writer or designer, youll weald a little more power. But for the rest of us? A lot of it comes down to mindset. If you think you have to bend to every whim of your clients, you do.
In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground for Gen Z dances. Its a serious marketing channel. Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Feeling overwhelmed by a jumble of ideas? An outline is your roadmap. It turns scattered thoughts into a clear, structured plan. Instead of jumping straight into drafting, outlining helps you organize your content, stay on track, and write with purpose. Whether youre crafting an essay , a blog post , or a research paper , a solid outline helps you organize your thoughts and write with confidence.
It was early morning, and I was sitting by a lake in Maine, a cup of coffee in hand when one of those bolt-from-the-blue moments of clarity struck me. Before I share my big a-ha moment, let me give you some context. I am a business coach for creative entrepreneurs and freelancers and have dedicated my entire career to helping creative professionals build profitable and successful businesses and careers.
Photo by Singkham Todays post is by book coach Erin Radniecki. Snowy mountain peaks, whitewater rivers, and misty evergreen forests are all lovely backdrops for compelling fiction. But if you want to write a book for readers who care deeply about natureor if youre trying to convince readers to careyouve got to go beyond scenery. Why? Because that beautiful scenery is passive, it doesnt ask anything of the audience.
Photo by Singkham Todays post is by book coach Erin Radniecki. Snowy mountain peaks, whitewater rivers, and misty evergreen forests are all lovely backdrops for compelling fiction. But if you want to write a book for readers who care deeply about natureor if youre trying to convince readers to careyouve got to go beyond scenery. Why? Because that beautiful scenery is passive, it doesnt ask anything of the audience.
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?
Technical writing transforms complexity into clarity. It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. Of course, simplifying complexity isn’t always straightforward. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.
At Grammarly, we aim to empower individuals to communicate effectively and authentically. As artificial intelligence (AI) tools become more integrated into educational settings, maintaining academic integrity has become increasingly complex. To address this, we introduced Grammarly Authorship a tool designed to provide transparent AI attribution in student writing.
As a freelance writer, how comfortable are you with editing your own work? A certain amount of self-editing is part of preparing an assignment for submission to a client. Even if your client has editors who will review your work prior to it being published in whatever medium it will be used, you want to be sure that you are sending in something that shows your best work.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path. Its certainly natural to assume that marketing doesnt happen until the book is produced and published, but thats not the case.
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview.
Key takeaways Universities use AI detection tools like Grammarly to help determine if student writing is AI-generated. AI detectors can produce false positives that misidentify human writing, so results should always be interpreted carefully. Combining AI detection with guidance on responsible AI use can help students navigate AI-assisted writing. As AI writing tools have grown in popularity, educators have turned to AI detection to help determine the role AI plays in student assignments.
Happy release day to author Becca Kinzer on the release of FIRST LOVE, SECOND DRAFT. If you’re in the mood for a second-chance rom-com with a little bit of baseball thrown in, this is your summer read! Congratulations, Becca!! The post New Release Spotlight: Becca Kinzer appeared first on Rachelle Gardner.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Its here! The Business of Being a Writer, Second Edition , is now available from all retailers, in paperback and ebook editions ( Bookshop | Amazon | Barnes & Noble ). Why a revision was needed The first edition released in 2018, and it was written mostly in 2016. While a good chunk of the first edition remains relevant and valid for writers, especially the guidance on book publishing, the sections that address digital media and publishing, magazine publishing, and social media are sorely ou
Googles Featured Snippets have long been a staple of Search (since 2014), providing quick answers and simple definitions straight from the results page. Yet, theres a new sheriff in town. AI Overviews are now dominating the SERP (search engine results pages) landscape, and theyve recently received a Gemini 2.0 upgrade. That means AI Overviews will now appear for all types of searches, as they were primarily used for informational queries up until early March 2025.
Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.
Key takeaways: AI-generated text often follows predictable patterns, such as a steady tone, repetitive phrasing, and structured transitions. Certain phrases, like delve into and at its core, are common telltale signs and can make AI writing sound polished but stiff. Using AI responsibly means including human oversight in the workflows, adding transparency to the work, and properly citing sources and AI involvement.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Selecting the right WordPress hosting provider can make or break your websites performance, security, and growth. With so many options on the market, its essential to choose a host that aligns with your specific needswhether you’re running a blog, an online store, or a business website. As someone who has had a self-hosted WordPress.org website […] The 15 Best WordPress Hosting Providers (2025) appeared first on NealSchaffer.
Photo by Fbio Varotti on Unsplash Todays post is by Hanna Kjeldbjerg, Vice President at Wise Ink Media. As a writer in the age of capitalism, it can feel like your art, and your calling, become commoditiesand that other books are your competition. But most readers dont buy just one book. So authors with similar books are not your competitiontheyre your colleagues!
If youre trying to improve your rankings on Google, its a no-brainer that youll need to build a strong backlink profile. Google uses backlinks to judge the quality and trustworthiness of a site, which is why link-building is such a major aspect of traditional SEO. But in the emerging generative search world ( ChatGPT , Perplexity , AI Overviews ), do backlinks still carry the same weight?
You probably dont read a lot of books written in the 1820s. But if you did, youd see the word belie a lot more. According to Google Ngram Viewer , in the early 1800s, belie appeared in books about four times as often as it does now. Maybe thats why I find the word a little intimidating. I never use it, partly because its definition is confusing, but mostly because its past tense is terrifying.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Key takeaways ChatGPT generates text based on the data it was trained on, raising concerns about plagiarism. AI-generated content is not inherently plagiarism, but improper use can lead to ethical and academic issues. AI detection tools can help assess content originality, but theyre not always accurate. Best practices for maintaining integrity while using AI include citing AI assistance , verifying sources , and using tools like Grammarly Authorship for transparency.
It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. If you had unlimited money to throw at the problem, it wouldnt be such a problem. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux.
While concerned about AI's impact on publishing economics and discoverability, Keith Riegert remains optimistic about the enduring value of human-created content in an increasingly digital world. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free?
Each week, approximately 400 million users interact with ChatGPT, and many are now using it to discover new brands. The same is true for other popular AI tools like Perplexity and Claude. Users are flocking to these tools because they provide crystal clear answers to complex, conversational-style queries. Because of this, many brands are now asking themselves How do we show up in ChatGPT and other AI tools?
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
This is a recipe for mediocrity. Competitors dont always know what theyre doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole.
Brainstorming sits at the heart of creativity. Whether you’re planning a blog post , outlining a presentation, or launching a product, generating and shaping ideas quickly is essential. Now, with AI-powered tools , brainstorming has evolved. What once could take hours in front of a whiteboard or in a team meeting can happen in minutes when you pair the right prompts with the right assistant.
Our law firms online presence is one of our most valuable assets, directly shaping how potential clients perceive us and decide whether to reach out. Developing professional website content allows us to demonstrate our expertise, build trust, and clearly communicate the legal services we offer. This targeted approach helps us stand out in a crowded market, making it easier for people to find and choose our law firm.
These subscription services have built a meaningful fanbase and may understand and serve specific readerships better than some publishers. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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