Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

Storytelling 105

Storytelling Content Entertainment Script 105

ProBlogger

JUNE 25, 2012

Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I knew I’d never get the type of speaking gigs I wanted unless I had a platform to build my overall brand awareness and influence. I’m dang good at storytelling. I haven’t let off the gas in three years.

Blog 38

Blog Blogging Brand Awareness Storytelling 38

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. What makes this approach universally appealing – to viewers seeking a great story as well as businesses looking to enhance brand awareness ?

Brand 103

Brand IT Banking Entertainment 103