A Product Storytelling Framework from an Unlikely Seasonal Source
Contently
DECEMBER 21, 2022
It closed its last store in 2001.) Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. million shoppers.
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