Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)
Neil Patel
FEBRUARY 11, 2021
Today, we understand advertising is the lifeblood of all the big social networks. Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. On Facebook, advertisers achieve average conversion rates of 9.21
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