Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)
Neil Patel
FEBRUARY 11, 2021
Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. In a nutshell, organic social reach is all about creating and nurturing an audience without paid promotion. Paid social media is your best friend.
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