Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)
Neil Patel
FEBRUARY 11, 2021
While the average cost of a 30-second TV ad slot during the Super Bowl has more than doubled since 2002 , getting in front of your audience via social ads has actually become cheaper. It’s hardly surprising that Facebook says mobile-first ad creatives are 27 percent more likely to drive brand lift. percent use a laptop or desktop.
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