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How to Use Music in Marketing Paid Campaigns

Neil Patel

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience.

Marketing 138
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How I Think About Marketing

Neil Patel

The same goes with ads, yes, I have been shown ads for shoes on Facebook and Google, but it’s never led me to purchase a shoe. Those are all ad agencies that have thousands of employees. And it doesn’t mean they don’t have a small brand, they more so have a large brand within a very specific audience segment.

Marketing 145
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How Niche Communities Are Changing Online Conversations

Neil Patel

When you log onto Facebook, Instagram, or TikTok , ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. These platforms bring together people who share interests or experiences—without all the ads and other distractions. Not sure where to start?

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Most Popular YouTube Channels & Searches of 2023

Backlinko

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 15 Bangtan TV 76.8M

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10 Alternative RSS Readers if You Still Miss Google Reader

Neil Patel

Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. Google launched Google Reader in 2005 and quickly built up a loyal following because it was simple, efficient, and free. Basic and ad-free, this web-based RSS reader lets you subscribe to your favorite feeds and star items to view later.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. Apple copy can only be so good because they know why their audience would enjoy using their products. 8 (2005), quoted in Writing for Impact , p. How can you make their life better?

Writing 210
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Exploring the Fascinating History of SEO

Content Hacker

The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. The History of SEO The history of SEO and its beginnings is a surprising tale that has reached “legend” status.

SEO 95