Neil Patel

DECEMBER 8, 2021

Since 2006, Yandex has allowed users to sift through national or regional search results. Let’s start by taking a look at one of the pillars of effective SEO practices, maximizing the value of your copy. While it’s always important to create compelling, engaging content , certain techniques can elevate your copy.

SEO 99

SEO Engineering Keywords Copy 99

Men With Pens

NOVEMBER 29, 2009

Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. We’ve had some pretty great clients, and they were amazing, wonderful, inspiring people – but their copy gave their target market the impression that they were… well, kind of a dick.

Copy 50

Copy Website Copywriting Copywriter 50

Content Hacker

OCTOBER 18, 2022

Among the most important ones, you need to know how to write copy for the web. Google bought YouTube in 2006.) Or, you can see the business side of blogging and content marketing really clearly and lack the basics of the creative skills needed to run a sustainable business online.

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Brand Contractor Content Blog 98

Fat Joe

FEBRUARY 17, 2023

This was the biggest leak in the search community since AOL’s search logs leaked in 2006, which gave some hilarious, dramatic, and quite disturbing insight into searcher behaviour. After all, if it’s just a copy of Google why not just focus on Google? Amongst other things, this revealed over 1900 factors used for search rankings.

Engineering 64

Engineering Text SEO Food 64

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriting Copywriter 52

Men With Pens

AUGUST 13, 2014

they''d finally have the skills to write engaging website copy that pulls in much-needed clients.they could make more money, instead of guessing at what to write and struggling to get words out on the page.they could feel excited and happy about writing for their business for the first time in their lives, instead of agonizing over every word.

Writing 71

Writing Copy Engagement Website 71

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriting Copywriter Storytelling 48

The Creative Penn

JULY 17, 2023

When I have a book that is traditionally published, I always, always, always expect it—because I think writers are just these hopeful unicorns—I expect it to rise to the top and to sell a bajillion million copies, and when it doesn't, and we're talking about a traditionally published book, there is nothing I can do. It was ready to go.

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Publisher Publishing Publishing Copy 98

The Creative Penn

SEPTEMBER 9, 2024

It needed updating because it came out in 2006, so it was really bit long in the tooth. So people who find the regular hardback on wherever they find it, in the blurb, in the sales copy, it should say—I think Katie did this just a couple of weeks ago—”You can get the full color version of this at Swordschool.shop.”

Publisher 52

Publisher Publishing Publishing Sales Copy 52

Men With Pens

FEBRUARY 17, 2013

He provides weekly inspiration and ideas that help business owners sell more, earn more, and do more in less time at the Cajun Copy Blog. 3 Simple Questions Your Website Should Answer first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. Another rockin' post from Men with Pens!

Website 94

Website Freelance Copywriting Copywriting Copywriter 94

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

Sales Copy 44

Sales Copy Copy Sales Writing 44

Men With Pens

AUGUST 11, 2013

They learn new, effective writing techniques that speed up their content-creation process, get a huge boost of confidence, and learn how to produce all sorts of articles, blog posts, website copy and ebook content with pride and glee, completely stress-free. The course works. It''ll change your business – maybe even your life.

Writing 67

Writing Content Creation Copy Freelance 67

Men With Pens

JANUARY 16, 2015

They’d learn how to write more engaging website copy that draws in much-needed clients. Enter to Win Your Spot in the Damn Fine Words Writing Course first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved. Click here to read the full article → Another rocking post from Men With Pens! Way Off Topic'

Writing 55

Writing Content Creation Copy Engagement 55

Men With Pens

JANUARY 13, 2014

they''d finally have the skills to write engaging website copy that pulls in much-needed clients.they could make more money, instead of guessing at what to write and struggling to get words out on the page.they could feel excited and happy about writing for their business for the first time in their lives, instead of agonizing over every word.

Writing 50

Writing Copy Engagement Website 50

Men With Pens

FEBRUARY 6, 2013

Maybe he wants a new website, or some copy, or marketing advice. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. So how often do you say it to your prospects? Maybe you should be saying it a little more often. You know how it goes: Some potential client emails you about working together.

Consulting 72

Consulting Copywriting Copywriter Copy 72

Men With Pens

APRIL 8, 2012

Sure, I could tell the difference between average copy and stellar copy, but I didn’t really see what that difference was. And as I began writing more and more website copy, I became frustrated and fascinated by this one missing piece of the puzzle. Have you seen website copy like this before? Or the decoder ring.

Copywriting 71

Copywriting Copywriter Agency Copy 71

The Creative Penn

DECEMBER 10, 2023

2) Readers will be able to discover cross-genre and niche books more easily In 2006, Chris Anderson published The Long Tail: Why the Future of Business is Selling Less of More. More authors make more money overall, but those at the top who make the most money sell fewer copies, even if they still take most of the sales.

Keywords 98

Keywords Advertising Text Engineering 98

Men With Pens

JANUARY 28, 2013

Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. How do you make website copy more compelling and effective for your business?… first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. In fact, it’s likely you’ll fail.

Writing 46

Writing Persuasion Consulting Copywriting 46

The Subversive Copy Editor

DECEMBER 16, 2022

THREE Sadie, 2006. Punctuation: Especially when mixing chapter numbers and titles, give them consistent punctuation. Here are some options I’ve seen recently. Notice the variety: periods, commas, colons, and no punctuation at all. The Battered Telephone. Chapter 3: Gloria. IV Better Times. 4 Kettle’s Yard.

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Proofreader Writer Publisher Publishing 52

Men With Pens

JANUARY 15, 2012

In every way, concise web copy is better web copy. If you want to learn how to write better web copy, register for the Damn Fine Words writing course. You’ll have vastly better copy on your website in 20 minutes by following these two simple steps: Go look at your web copy right now. You’ll thank yourself for it.

Website 55

Website Content Copywriting Copywriter 55

The Creative Penn

MAY 29, 2023

John: I started my blog way back in the day, 2006, just to join the literary conversation. I'm talking about basically all copy editors and proofreaders being put out of work because AI is going to do your copy editing and proofreading. It's great at copy editing, it's not so great at line editing. Joanna: Yes, indeed.

Writer 98

Writer Proofreader Publisher Publishing 98

Men With Pens

MARCH 20, 2011

They want web copy that sells. Copyright 2006 – 2011, All Rights Reserved. Here’s what really makes me roll my eyes, though: If you’re in business, changing lives isn’t an elevator pitch. It’s redundant. You’re in business. You’re supposed to change lives. People are plunking down money for this – they want results.

Entertainment 85

Entertainment Food Copy Sales 85

Men With Pens

DECEMBER 1, 2011

Maybe you need brilliant copy. We usually sell our 5-page web copy package for $2,387. Need a website AND web copy? 5 pages of brilliant web copy, ready to help boost your sales. One custom-designed website AND 5 pages of web copy. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Copy 48

Copy Copywriting Copywriter Social Media 48

Men With Pens

DECEMBER 11, 2011

He’ll read some copy and look for clues that reinforce his original judgment. Well-written copy. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Does it look professional? Can I trust this business? Simple as that. If the answer is yes, your new visitor will hang about. Nice design.

Website 70

Website Copywriting Copywriter Copy 70

Men With Pens

JUNE 15, 2012

Pick a page of web copy and add some rich adjectives, metaphors or play up the mood of the scene. How to Paint Magical Words with Storytelling Impact first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. This week, bring colour to your writing. Make movies for your readers’ minds. Go ahead, paint pictures.

Storytelling 63

Storytelling Copywriting Copywriter Copy 63

Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Forget that – it’s absolutely fine to use contractions in blog posts, pages of web copy, sales copy and so on.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

NOVEMBER 10, 2011

How you got them more clients – with great web design, fantastic copy, killer marketing strategies – was a detail. That strategy still works in web copy. Once you understand your elevator pitch, it becomes the basis for every piece of copy you’ll create. What was important was what they could accomplish for the client. “I

Copy 76

Copy Concept Copywriter Copywriting 76

Men With Pens

JULY 22, 2012

Pop quiz: You’re writing copy to introduce a fabulous new product or service. Which means that once you’ve grabbed their attention, your audience isn’t just passively watching (or reading your copy); their brain is lit up. What’s the most effective way to proceed? They’re actively engaged in trying to figure out what will happen next.

Sales 62

Sales Copywriting Copywriter Construction 62

Men With Pens

JUNE 6, 2012

And to be fair, there is still a lot of crap out there, passing itself off as legitimate copy. You can write a 100,000-word novel and keep the reader’s attention, if the copy is clean. The Bastardization of Writing (and How I Learned to Live with It) first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Prose 63

Prose Writing IT Copywriting 63

Men With Pens

DECEMBER 19, 2012

Maybe the copy is terrible. Your copy and sales pages. What Not to Forget During the Holidays first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Most freelancers have a terrible website. Maybe it’s too cluttered. Maybe there isn’t enough guidance for potential customers. Your sidebar.

Freelance 51

Freelance Copywriting Copywriter Copy 51

Men With Pens

NOVEMBER 21, 2012

I bought 10 copies, and sat on a bench in Golden Gate Park just staring at my byline, not even reading the article. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Still not literature, not the stuff of Lear’s stormy fulminations, of Conrad’s lurid Congo, of Twain’s beckoning twang, but for me, word magic.

Writing 76

Writing Storytelling Electronics Architecture 76

Men With Pens

JANUARY 12, 2012

How to Stop Writing Boring Blog Posts first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. End with Action. You know this already, but it bears revisiting: Think long and hard about what you want people to do when they stop reading your post. Should they share it? Bookmark it? Leave a comment? Go check him out now.

Blog Post 69

Blog Post Post Writing Blog 69

Men With Pens

DECEMBER 6, 2011

And while attending Columbia University School of General Studies and taking creative writing, he worked for Time as a copy boy for $51 a week. Thompson Can Teach You About Powerful Writing first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. You can also follow him on Twitter. What Hunter S.

Writing 103

Writing Storytelling Writer Advertising 103

Men With Pens

MAY 7, 2012

Scott is going to use his copy to expand his magic empire, booking clients and promoting his work… and that’s what I think Damn Fine Words is all about. Announcing the DFW Writing Contest Winners first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Scott is the winner for me.

Writing 58

Writing Copywriting Copywriter Copy 58

Men With Pens

MAY 6, 2012

But if you know you’re not sure what to write in emails to clients, if you’ve ever thought your website copy might not be very great, if you’ve ever noticed your blog doesn’t get many comments or that your newsletters never really get opened much…. You’re missing out. And you need to improve a critical business skill: your writing.

Writing 43

Writing Copywriting Copywriter Copy 43

Men With Pens

MAY 24, 2012

is famous for his book Influence (and if you don’t have a copy, get one now ). How to Write Massive Quantities on Demand first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Train your brain right, and it’ll be industrial quantities of well-written words. Another rockin' post from Men with Pens!

Writing 72

Writing Copywriting Copywriter Copy 72

Men With Pens

APRIL 29, 2012

In return, you’ll give them a copy of the finished ebook in due course.). 4 Simple Ways to Create a Well-Written Ebook first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Or if you’re not sure, you could run a survey to find out what readers want or need. 4: Get Help from Professionals.

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Publisher Publishing Publishing Copy 92