Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. So how do you know if there’s too much tough love in your copy?

Copy 50

Copy Website Copywriter Copywriting 50

Smart Blogger

NOVEMBER 15, 2022

Launched in late 2022, the Smart Blogger Jobs Board is the go-to destination for writers, bloggers, content marketers, copywriters, etc. On her site, you’ll find long-form posts on copywriting for sales and business. Grab a copy of her 57 Timeless Pieces of Copywriting Advice ebook. Start with their Copywriting 101 page.

Freelance 97

Freelance Writing Copywriter Copywriting 97

Freelance Union

JULY 29, 2024

I’ve been a small business owner since 2006, and in my experience, the key to riding out the peaks and valleys is playing both the long game and the short game. Upgrade your website copy  As a freelancer, you’re constantly tinkering with your services and messaging and sometimes things get a little screwy!

Creativity 105

Creativity Freelance Collaboration Projects 105

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

Copywriter 57

Copywriter Copywriting Copy Banking 57

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriter Copywriting 52

Men With Pens

FEBRUARY 6, 2013

Maybe he wants a new website, or some copy, or marketing advice. Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. So how often do you say it to your prospects?

Consulting 72

Consulting Copywriter Copywriting Copy 72

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Men With Pens

JUNE 12, 2011

So they give me the virtual finger, go work their asses off throwing together a business plan, mocking up a website, writing copy, and what have you. Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. Everyone knows that!!!

Copywriter 82

Copywriter Copywriting Copy Management 82

Men With Pens

AUGUST 5, 2012

“I am a lousy copywriter.” The guy couldn’t even type—but he could produce a “gush” of copy.). The guy couldn’t even type—but he could produce a “gush” of copy.). PS: So who’s the “lousy copywriter”? ” So said one of the all-time great ad men when describing his work.

Transportation 89

Transportation Copywriter Copywriting Writer 89

Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Forget that – it’s absolutely fine to use contractions in blog posts, pages of web copy, sales copy and so on.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

JUNE 6, 2012

The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Maybe you’ll find, as I did, that copywriting isn’t that evil after all. The age of novel writing is over.

Prose 63

Prose Writing IT Copywriter 63

Men With Pens

NOVEMBER 10, 2011

Instead of simply saying, “I’m a copywriter,” the elevator pitch taught professionals to say things like, “I make businesses more appealing to their clients.”. How you got them more clients – with great web design, fantastic copy, killer marketing strategies – was a detail. That strategy still works in web copy. It still works.

Copy 76

Copy Concept Copywriter Copywriting 76

Men With Pens

DECEMBER 11, 2011

He’ll read some copy and look for clues that reinforce his original judgment. Well-written copy. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Does it look professional? Nice design.

Website 70

Website Copywriter Copywriting Copy 70

Men With Pens

JULY 22, 2012

Pop quiz: You’re writing copy to introduce a fabulous new product or service. And when it comes to copywriting, facts are the “what” – what your product is, what it does. Which means that once you’ve grabbed their attention, your audience isn’t just passively watching (or reading your copy); their brain is lit up.

Sales 62

Sales Copywriter Copywriting Construction 62

Men With Pens

MARCH 18, 2012

Unless you’re independently wealthy — and how many copywriters do you know who can say that? Maybe if you write him some marketing copy, he’ll let you use a vacant room from time to time. The Best – and Worst – Places to Write first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Writing 100

Writing Freelance Writer Projects 100

Men With Pens

JANUARY 15, 2012

Your customer only needs to be told once that you’re a green company, or a hot copywriter, or that you specialize in lawyer-oriented websites. In every way, concise web copy is better web copy. If you want to learn how to write better web copy, register for the Damn Fine Words writing course. You’ll thank yourself for it.

Website 55

Website Content Copywriter Copywriting 55

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

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Sales Copy Copy Sales Writing 44

Men With Pens

JANUARY 12, 2012

Post by Demien Farnsworth Imagine Jakob Nielson as a feisty, flamboyant copywriter - that's about as close as you'll ever get to Demien Farnsworth. How to Stop Writing Boring Blog Posts first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. End with Action. Should they share it? Bookmark it? Leave a comment?

Blog Post 69

Blog Post Post Writing Blog 69

Men With Pens

MAY 24, 2012

is famous for his book Influence (and if you don’t have a copy, get one now ). Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. She loves the color blue, her kids, and ice skating.

Writing 72

Writing Copywriter Copywriting Copy 72

Men With Pens

APRIL 25, 2010

Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Reorganize your GTD folder. If for no other reason, do it for the irony. He really wants you to visit his blog today.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

JUNE 15, 2012

Pick a page of web copy and add some rich adjectives, metaphors or play up the mood of the scene. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. This week, bring colour to your writing.

Storytelling 63

Storytelling Copywriter Copywriting Copy 63

Men With Pens

APRIL 22, 2012

…they could finally start that online business, because they’d have the skills to write their web copy and blog for business. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words, the game-changing writing course for business owners.

Writing 71

Writing Retail Consulting Copywriter 71

Men With Pens

AUGUST 4, 2010

Attach a copy of the original query to the email. Kelly Watson is a freelance journalist and copywriter who blogs about small business marketing. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved. If you still don’t hear back, you can either follow up a second time or pitch the article elsewhere. Review the contract.

Publisher 71

Publisher Publishing Publishing Freelance 71

Men With Pens

MAY 7, 2012

Scott is going to use his copy to expand his magic empire, booking clients and promoting his work… and that’s what I think Damn Fine Words is all about. Announcing the DFW Writing Contest Winners first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Scott is the winner for me.

Writing 58

Writing Copywriter Copywriting Copy 58

Men With Pens

JANUARY 26, 2010

Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen? Who could make their website copy better (and simpler).

Prose 50

Prose Copywriter Copywriting Food 50

Men With Pens

AUGUST 15, 2012

I’ve been a copywriter for almost 20 years now. What works to make the doubt be quiet so we can get down to the business of hammering out copy for websites or ads for air conditioners or hey, even that novel we’ve got locked a drawer somewhere? I’ve written three novels (two of which have been published internationally).

Writing 61

Writing Copywriter Copywriting Writer 61

Men With Pens

JANUARY 9, 2013

You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course… …they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.

Writing 64

Writing Prose Retail Content Creation 64

Men With Pens

DECEMBER 1, 2011

Maybe you need brilliant copy. We usually sell our 5-page web copy package for $2,387. Need a website AND web copy? 5 pages of brilliant web copy, ready to help boost your sales. One custom-designed website AND 5 pages of web copy. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Copy 48

Copy Copywriter Copywriting Social Media 48

Men With Pens

APRIL 25, 2012

And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). Chris writes – a lot. She loves the color blue, her kids, and ice skating.

Writing 58

Writing Copywriter Copywriting Freelance 58

Men With Pens

JANUARY 28, 2013

Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. How do you make website copy more compelling and effective for your business?… first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. In fact, it’s likely you’ll fail.

Writing 46

Writing Persuasion Consulting Copywriter 46

Men With Pens

AUGUST 20, 2011

Web copy, blog post, ebook chapter… You’ll feel like you’ve discovered a hidden secret. But I do – and if you add this writing technique to your day, you’ll be churning out all the copy and content you need. Most writers don’t even know about this technique. Easy breezy. Don’t Write At All. Leave a Comment!

Writing 51

Writing Content Creation Copywriter Copywriting 51

Men With Pens

MARCH 13, 2012

You’d finally write that ebook, smash out compelling web copy and completely revolutionize your business results. You have a business that needs all sorts of content: blog posts, articles, web copy, sales pages… You need to write , with effortless ease and all the writing confidence in the world. ” You need to produce.

Writer 60

Writer Creativity Copy Consulting 60

Men With Pens

DECEMBER 8, 2011

Would more focused web copy turn more visitors into clients? Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Banking 57

Banking Copywriter Copywriting Sales 57

Men With Pens

DECEMBER 19, 2012

Maybe the copy is terrible. Your copy and sales pages. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Most freelancers have a terrible website. Maybe it’s too cluttered.

Freelance 51

Freelance Copywriter Copywriting Copy 51

Men With Pens

AUGUST 14, 2011

You should improve your web copy. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. Damn Fine Words: The Writing Course that Gets Business Results first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. You should blog. You should write sales letters.

Writing 49

Writing Content Creation Copy Copywriter 49

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), Get a copy of Chip and Dan Heath’s book Made to Stick if you want the authoritative take on this.) Can we have disco music and flashing lights?) Now I’m offended.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

MAY 6, 2012

But if you know you’re not sure what to write in emails to clients, if you’ve ever thought your website copy might not be very great, if you’ve ever noticed your blog doesn’t get many comments or that your newsletters never really get opened much…. You’re missing out. And you need to improve a critical business skill: your writing.

Writing 43

Writing Copywriter Copywriting Copy 43