2006 Copy Sales Copy 
Men With Pens
MARCH 30, 2010
And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. then you can really break down those barriers of skepticism that come into the average sale.
Men With Pens
JULY 29, 2012
Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Forget that – it’s absolutely fine to use contractions in blog posts, pages of web copy, sales copy and so on.
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Men With Pens
MAY 2, 2010
The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.
ProBlogger
MARCH 11, 2011
How many times did you close that long sales copy page a few seconds after it popped up unexpectedly while you were searching for something? In 2006, I was mad enough to tell people about my intentions. People are sick of marketers—especially online marketers. Don’t listen to negative comment.
Men With Pens
JUNE 13, 2010
James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. Writing sales copy is noble and necessary.
The Creative Penn
SEPTEMBER 9, 2024
It needed updating because it came out in 2006, so it was really bit long in the tooth. So people who find the regular hardback on wherever they find it, in the blurb, in the sales copy, it should say—I think Katie did this just a couple of weeks ago—”You can get the full color version of this at Swordschool.shop.”
Men With Pens
MARCH 11, 2010
By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their sales copy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.
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