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What Your Copywriting Clients Secretly Think (But Won’t Tell You) first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Click here to read the full article → Another rocking post from Men With Pens! Better Writing'
Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Many copywriters misunderstand the project fee. Working for $5?
A lesson I''ve learned from pitching and negotiating with copywriting clients is that they don''t often articulate what they secretly think. Copywriters, Beware: Clark Kent and Lois Lane Journalists are Coming after Your Jobs first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Better Writing'
And why is it that some copywriters get their content to sound so much better? Is there a secret copywriting conspiracy going on? I began my copywriting career in PR. I began my copywriting career in PR. But, I was never initiated into the uber-secret-mad-men-esque clique known as “agency copywriters”.
Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. One of the worst mistakes copywriters make is to assume their job is about writing. After all, the word “writing” is in the word “copywriting.” But writing and copywriting are two very different things.
Can a Copywriter/SEO Marriage Survive? first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Todd is also an entrepreneur, philanthropist and drummer extraordinaire. He resides in beautiful Vancouver, BC with his wife and 2 children. Another rockin' post from Men with Pens!
A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices. And last time I checked, neither are copywriters. Out it goes!
Is money something you’re after when it comes to your copywriting? It’s pretty simple, but a surprising number of copywriters (myself included) don’t have it: a written agreement. Has a copywriting “opportunity” ever backfired on you unexpectedly? Of course it is. You get a contact who wants to invest in your business.
Ghostwriting vs. copywriting. From a high level, it makes sense that some people confuse copywriters and ghostwriters. Neither copywriters nor ghostwriters often get credited for their work. . The difference between ghostwriting and copywriting is style and project scope. The Pursuit of Happyness.
Post by Jesse Lancos Jesse Lanclos is a freelance copywriter and business content writer. 3 Simple Questions Your Website Should Answer first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. So you’ve got 3 advanced degrees. You’ve been featured in glossy magazines.…
Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. You get to avoid taking risks and facing what really scares the pants off you. You’re just afraid.
I get approached by designers, web architects and copywriters all the time. The Truth: What a Client Really Wants from You first appeared on Men With Pens Copyright 2006 — 2014, All Rights Reserved. I''m a client. They pitch me the same pitch - over and over. Painful, desperate pleading. Better Business'
Oh, and you have to know it all – video, podcasts, webinars, websites, copywriting, HTML, YouTube, iTunes and even membership course software with all its complex joys. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. If you want to succeed, you need to become a technological expert in less than 3 months.
Click here to read the rest of the article on Men with Pens Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. She loves the color blue, her kids, and ice skating.
Launched in late 2022, the Smart Blogger Jobs Board is the go-to destination for writers, bloggers, content marketers, copywriters, etc. On her site, you’ll find long-form posts on copywriting for sales and business. Grab a copy of her 57 Timeless Pieces of Copywriting Advice ebook. Start with their Copywriting 101 page.
In many interviews, I've mentioned that learning how to write fiction can definitely boost your copywriting skills - the two skill sets cross over more than you'd think. My Top 3 Fiction Writing Books and Why You Should Read Them first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. On a blog for businesspeople?"
Let’s say you’re a copywriter specialized in travel brochures. You’ve done some keyword research and found that no one is searching for “hotel brochure copywriting,&# but lots of people are searching for the word “copywriting.&#. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved.
I’ve been a small business owner since 2006, and in my experience, the key to riding out the peaks and valleys is playing both the long game and the short game. Which is pretty liberating! The long game is getting your messaging, marketing, and sales processes in place and is ongoing work. A poetry slam?
And you’ll learn why right here in this valuable interview with a pro copywriter. A lot of the guys selling get-rich-quick copywriting ebooks don’t make a living as a freelance copywriter, just like a lot of the guys selling information about real estate investing don’t make a living as a real estate investor.
Because they’re so powerful, stories are very useful for copywriters. Learn about the elements of a good story, and practice writing creative fiction as much as you practice copywriting to develop and blend your skills together. A good rule of thumb for blending storytelling with copywriting? Watch the Length.
Since AI-powered tools like ChatGPT are all the rage, Surreal decided to use an AI copywriting tool to write some unintentionally hilarious headlines for their cereal. A perfect example is Doves Real Beauty campaign from 2006. Thats why most creative campaigns focus on trending social issues, mental health, and physical well-being.
Post by James Chartrand Owner of Men with Pens and of Damn Fine Words (the internet's most game-changing writing course ever), James Chartrand is the pen name of a copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. Leave a Comment! Her work features on major sites across the internet.
So whether you are a copywriter, blogger, or poet you can absolutely benefit from using this literary device. Prickly Porcupine by Jane McGuinness Marketing content Guess what marketers and copywriters ? This is not just for fiction and children’s book writers, onomatopoeia can be easily and effectively used in all kinds of writing.
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. The Key to Producing Outstanding Content first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved.
Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. In fact… Excuse me, but I think I have to go action one of those really good ideas. How about you?
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Another rockin' post from Men with Pens!
When you are seeking the best SEO packages, you might consider SmartSites for SEO analysis and consulting as well as blogging, copywriting and link building. SmartSites claims that clients who buy SEO packages often double organic site traffic within six months.
“I am a lousy copywriter.” PS: So who’s the “lousy copywriter”? Post by Diana Kightlinger Diana Kightlinger is a top copywriter and marcom strategist who gushes in the EclipseWriter blog. ” So said one of the all-time great ad men when describing his work. ” (How great an ad man was he?
Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche. Many businesses hire a FB ad manager and a copywriter for the landing page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers….
Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Sounds like a way better plan, doesn’t it? Leave a Comment! Another rockin' post from Men with Pens!
” Before you start panicking, keep this in mind: Click here to read the rest of the article on Men with Pens Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners.
Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Fine details and special touches bring the broad brush strokes to life. … click here to read more on Men With Pens.
The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Maybe you’ll find, as I did, that copywriting isn’t that evil after all. The age of novel writing is over.
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. How to Avoid Bullet-Hard Emails first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Reorganize your GTD folder. If for no other reason, do it for the irony. He really wants you to visit his blog today.
Steff Metal is a copywriter, blogger, and medieval swordfighter who believes every word you write should be worth fighting for. How to Write Without Colour first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Another rockin' post from Men with Pens!
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. How to Completely Frustrate Your Clients first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. They don’t know what to offer. They don’t know what to do. They weren’t ready. Here’s what happens next.
Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. The Secret to Becoming an Overnight Success first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
That’s the attitude you want to bring to your rejections in copywriting – so you can master the slightly more sophisticated skill of becoming a professional writer. I would tell myself that I was a great copywriter, that those people just didn’t understand my style. Understanding Rejection: Yes, It’s You.
Unless you’re independently wealthy — and how many copywriters do you know who can say that? The Best – and Worst – Places to Write first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. The only way it makes sense is if two conditions are true: You have a time-sensitive project.
I met Lisa when she hired me for a business consultation about her new copywriting venture. People hire me for my copywriting expertise, so I need to continuously sharpen the sword. Copyright 2006 – 2011, All Rights Reserved. Rule #4: Charge for learning time and training materials. This is a given. And it’s paying off.
One of the biggest barriers facing a new writer – a blogger, a novelist, a copywriter – is the self-knowledge of just how far away you are from their ideal. When I first started copywriting, I was afraid to show my work to anyone. I was afraid to show first drafts to my colleagues. I was afraid to show fifth drafts to my clients.
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