Why being a nice guy will get you slaughtered in marketing
Ben Settle
JANUARY 1, 2024
Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. All you do is build entitlement, get zero consumption of whatever it is you are generously giving away to play Mr. Nice Guy, and, eventually, earning lots of resentment when you DO finally sell something.
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