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Are you aware that your website may be costing you fistfuls of money? An eye-catching website design will set the stage for your business, obviously. If what you SAY on your website gives visitors the wrong impression, you’re chasing potential clients away. And that problem is far more common than you think. Who Are You?
Every two or three years I create a new course for digital copywriters and content writers. Let’s say from 2006 or so onwards. Why is there even a market for copywriters and content writers in the world of Web 3 and NFTs? Each of them needs a website and a strong social media presence. And what happened to Web 1 and 2?
And why is it that some copywriters get their content to sound so much better? Is there a secret copywriting conspiracy going on? I began my copywriting career in PR. But, I was never initiated into the uber-secret-mad-men-esque clique known as “agency copywriters”. Have you seen website copy like this before?
That’s why your website design is crucially important. And the questions our brain answers look more like these: Is this website credible? His brain told him he should, because your website didn’t pass the test. Bad design or a poor website are business killers, and sadly, I see them all the time. About people.
Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. Link-building. Why is that?
Is money something you’re after when it comes to your copywriting? It’s pretty simple, but a surprising number of copywriters (myself included) don’t have it: a written agreement. I left my business open to vulnerabilities and lost the ability to capitalize on the copy on my own website. Of course it is. Leave a Comment!
Your website content may be utterly useless. Your website content most likely repeats several sentences throughout your site. Your customer only needs to be told once that you’re a green company, or a hot copywriter, or that you specialize in lawyer-oriented websites. Do You Have Useless Website Content?
I’ve been a small business owner since 2006, and in my experience, the key to riding out the peaks and valleys is playing both the long game and the short game. Upgrade your website copy As a freelancer, you’re constantly tinkering with your services and messaging and sometimes things get a little screwy!
Oh, and you have to know it all – video, podcasts, webinars, websites, copywriting, HTML, YouTube, iTunes and even membership course software with all its complex joys. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. 3 weeks is even better. She loves the color blue, her kids, and ice skating.
It has 9 freelance writing websites you gotta check out to boost your income. Launched in late 2022, the Smart Blogger Jobs Board is the go-to destination for writers, bloggers, content marketers, copywriters, etc. The high-profile status of this freelance website site attracts better-quality jobs. Smart Blogger Jobs Board.
I keep getting spam from “SEO companies&# who promise that they can improve my website rankings for Google. That’s the whole point of SEO — people who search on Google for the service you provide find your website in the top results. Want to optimize your website, or even your client’s? Great, right?
Most people just slap their ebook up on their website and offer it to blog subscribers as a free download. How to Create a Workshop From Your Ebook first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. So you wrote an ebook… now what? A few others stick a price tag on their ebook and try to make a few bucks.
And as I gazed around the neighbourhood the other day, the row of nearly-identical houses reminded me of all the nearly-identical websites that exist. Your website should be bright, stunning, and full of wow. Imagine what you could achieve if your website was the best looking site on the web. Just imagine.
Your website is ranked for every keyword you can think of. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche. Imagine this…. No, I’m serious.
The 7 Best SEO Packages To Help Your Business in 2024 The right SEO package can help the pages on a business website rank higher in search results, increase site traffic and drive conversions. You can also request free digital marketing strategies on the website.
Maybe he wants a new website, or some copy, or marketing advice. Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. So how often do you say it to your prospects?
So they give me the virtual finger, go work their asses off throwing together a business plan, mocking up a website, writing copy, and what have you. Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. Everyone knows that!!!
You want to get a small website going… and you don’t know the first thing about installing one. Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Okay, fine.
I met Lisa when she hired me for a business consultation about her new copywriting venture. People hire me for my copywriting expertise, so I need to continuously sharpen the sword. And I was discovered on LinkedIn and contacted through my website for a potential job. Copyright 2006 – 2011, All Rights Reserved.
I have an important announcement to make: This website is coming down for good. It’s just time to take the business to the next level of success with a new website design, one that we feel is a much better fit for our personality, our services and our business philosophy. It’s fun. It’s fresh.
That’s about how long we spend on a website before deciding whether or not it’s worth our time. It’s possible to put your website in front of thousands of people on any given day. Not getting enough website conversions? It will help you draft your website copy, your marketing emails, even your Twitter bio. Considerably.
Part of the reason the use of Native branded content has been embracedis the necessity for digital publishers to monetise their websites. It allows the publishing ofposts, videos, infographics, interactive elements and photo galleries on the Forbes website. We knew it in the past as theold school advertorial.
You can definitely try that new marketing strategy or publish that post or call that company or finally launch that website (even if it’s not perfect yet). How to Put Fear in the Back Seat first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Give yourself some credit. Nothing will kill you.
Here’s an example: The tests were conducted on several websites… (passive voice). I conducted tests on several websites… (using “I”). The Biggest Secret of Stellar Copywriting. from Do You Have Useless Website Content? They also work well in sales copy and can be handy in subheadings.
Our dream was taken from us by someone we never met, someone who could care less that the website they ruined for us helped put food in our kids’ mouths.&# – John Hoff, How to Use Emotional Copywriting to Kick-Start Your Sales , published on Copyblogger. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved.
Cracked is the often satirical, always hilarious website (that used to be a monthly magazine), with list-posts, photo captions, pictofacts, articles, and more. McSweeney’s is known for their daily humor website (almost every day since 1998) and Quarterly Concern , their quarterly newsletter. Interested? Rates: $250. Interested?
You are the head of marketing -- the CEO asks: "what's our website conversion rate?" And NEVER provide a blended conversion rate for the entire website. It takes years of consistency and practice to master the art of copywriting on X. The only other time the overvaluation came close was in 2006.
If you’re pitching a website, look for “Editorial Guidelines&# or “Contributor information&#. I do this often, and include the responses under the published articles on my website. Kelly Watson is a freelance journalist and copywriter who blogs about small business marketing. Check out her site today.
I know this because I took the Damn Fine Words writing course, taught by A-list blogger and professional copywriter, James Chartrand. Post by Claiborne Ashby Claiborne Ashby (also known as Clay) is a copywriter and web content writer focused on green and environmental companies. Another rockin' post from Men with Pens!
I’ve been a copywriter for almost 20 years now. What works to make the doubt be quiet so we can get down to the business of hammering out copy for websites or ads for air conditioners or hey, even that novel we’ve got locked a drawer somewhere? When she couldn't find a website that would help her - she created one herself.
If you’d like to learn how to craft memorable writing so clients think of you - and not your competitors - download his ebook, Duellist Copywriting: The science of memorable legal marketing , for free and with no opt-in, from his website. Another rockin' post from Men with Pens!
Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen? Who could make their website copy better (and simpler).
When I set up my copywriting business, one of the first things I did was hire a writing coach. But since I’m in the writing business, having thousands of Facebook fans or a website with all the bells and whistles won’t attract clients. Hello, haven’t I proven time and again that I can write well?
You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course… …they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.
Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. How do you make website copy more compelling and effective for your business?… first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. In fact, it’s likely you’ll fail.
So when Naked Wines made me this offer, I was impressed: Every single one of my readers and followers gets a $100 off any of the wines on the Naked Wines website. I’m the owner of a copywriting and website design company, after all. What’s not to love? That’s exactly why I blew them off, of course. Completely.
They complain they’re having trouble getting new clients or earning a decent living from their business, and after I take one glance at their website, I can see why. Most freelancers have a terrible website. I was planning to get around to that…” They know their website has problems. Maybe it’s too cluttered.
Would a better website boost your sales? Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
And if your business has a website, a blog, or operates online, then writing skills are crucial. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Another rockin' post from Men with Pens!
The 7 Best SEO Packages To Help Your Business in 2025 The right SEO package can help the pages on a business website rank higher in search results, increase site traffic and drive conversions. A large part of their offerings include PPC management, revenue marketing, CRO, and website design and development services.
Blog posts, newsletters, website copy, emails… you have to write a lot to achieve your business goals. You know you need copywriting for your website, but you aren’t really sure how to write website copy that actually brings you sales. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
But you’re more likely to see a payoff on that effort when you’re offering something new, unique, and shiny – as opposed to the same old boring ebooks everyone and their mother knocks around on their website. How to Boost Your Blogging Game with Digital Flipbooks first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.
You see, many people tell me they wish they could register for Damn Fine Words, and that if they could just get in… …they could finally start that online business, because they’d have the skills to write website copy that pulls in clients. She loves the color blue, her kids, and ice skating.
Here’s how: If you’ve been involved with freelance writing, blogging, copywriting or marketing for more than, say, a day and a half, you’ve probably heard plenty about how speaking before an audience can boost your reputation, which helps you become a thought leader and an expert in your field of choice. He’s right.
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