Men With Pens

NOVEMBER 12, 2013

A lesson I''ve learned from pitching and negotiating with copywriting clients is that they don''t often articulate what they secretly think. Copywriters, Beware: Clark Kent and Lois Lane Journalists are Coming after Your Jobs first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Better Writing'

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Copywriter Copywriting Projects Writing 81

Men With Pens

APRIL 8, 2012

And why is it that some copywriters get their content to sound so much better? Is there a secret copywriting conspiracy going on? I began my copywriting career in PR. But, I was never initiated into the uber-secret-mad-men-esque clique known as “agency copywriters”. Do they know something we don’t know? Perspective.

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Copywriter Copywriting Agency Copy 71

Men With Pens

JANUARY 16, 2013

It’s not that I don’t appreciate great writing, a clever turn of phrase or an insightful comment. Can a Copywriter/SEO Marriage Survive? first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Words (to SEO experts like me) are just tools – tools used to acquire links. At least, that’s [.]

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Copywriter Copywriting SEO Writing 60

Men With Pens

JUNE 17, 2012

Is money something you’re after when it comes to your copywriting? We write in the hopes that we can increase profits for our business. You write, and write, and write, putting your thoughts together to draw the attention of others and then that random day comes. Of course it is. Let me tell you a story.

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Copywriter Copywriting Entertainment Copy 58

Men With Pens

MARCH 24, 2013

In many interviews, I've mentioned that learning how to write fiction can definitely boost your copywriting skills - the two skill sets cross over more than you'd think. You don't need to go off and write a novel, but you should definitely pick up one of these books to learn better writing skills that help you sell.

Writing 82

Writing Copywriter Copywriting Content Management 82

Ben Settle

JANUARY 20, 2024

” (About business World-Building) I’d been writing about the subject since 2014, and it was quite well received considering its esoteric nature. Same with Ken McCarthy’s copywriting course. When I wrote the sales letter for it back in 2005-2006 I went through it 13 or 14 times.

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Copywriter Copywriting Sales Consulting 45

Men With Pens

FEBRUARY 18, 2010

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. However, for most freelance writing, that should be your minimum.

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Copywriter Copywriting Projects Freelance Copywriting 97

Men With Pens

AUGUST 22, 2010

A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Then I came to my senses and decided to write a post about it all. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices.

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Copywriter Copywriting Blogger Copy 57

Men With Pens

JANUARY 28, 2013

You know that writing great content is crucial to success in today’s online world. Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. Write engaging blog posts that resonate with your readers. Write, write, write, write, write.

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Writing Persuasion Consulting Copywriter 46

Men With Pens

AUGUST 26, 2012

He slumps over his keyboard day after day wondering why the writing gods are always punishing him. You don’t have to be intoxicated, angst-ridden, or even brilliant to write well. I know this because I took the Damn Fine Words writing course, taught by A-list blogger and professional copywriter, James Chartrand.

Writing 64

Writing Copywriter Copywriting Web Content 64

Men With Pens

JUNE 6, 2012

The age of novel writing is over. The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Because I don’t like business writing. Everywhere you look, distractions abound.

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Prose Writing IT Copywriter 63

Men With Pens

MARCH 25, 2010

Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. I’m happiest when he says nice things like, “It’s fun to write for your readers – I feel like I can let loose in a way I don’t in other places.&# You’re Just Ignorant. He’s a nice guy.

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Copywriter Copywriting Food Copy 81

Men With Pens

MAY 24, 2012

People often ask me this question, and it makes me grin every time: “James, exactly how do you manage to write such massive quantities? Is there some magic switch we can flick on to write lots of articles?” Hit the trigger, run through them and the scenes unfold until you reach the end: you, writing. I wake up.

Writing 72

Writing Copywriter Copywriting Copy 72

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. They lack conflict, or the characters are dull, or the writing doesn’t provide good mental imagery, or dialogue sounds stilted, or it’s unemotional and plain. There are also basic ingredients you need to use to write a good story.

Storytelling 80

Storytelling Copy Writing Copywriter 80

Men With Pens

MAY 7, 2012

It’s time to announce the winners of the Damn Fine Words writing course contest … and boy, was it EVER tough to choose just two names from the 20+ submissions we received. Entrants fought hard to get into the Damn Fine Words writing course. Keep learning, keep writing, keep believing in yourself. Some were thoughtful.

Writing 58

Writing Copywriter Copywriting Copy 58

Men With Pens

APRIL 22, 2012

A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. It’s launching May 7 for its 3rd edition, and people who write me say that if they could just get in on this course…. Welcome to the Damn Fine Words Writing Contest. The DFW Online Writing Course Contest Rules.

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Writing Retail Consulting Copywriter 71

Men With Pens

JUNE 9, 2011

You think you’re writing project is hard? As I write this, my nose is about 1cm from the computer screen (that’s 2/5 of an inch, for those of you who are imperially inclined). With any challenge, I think the best thing to do is acknowledge it, make it hilarious, and find some way to use it in your writing.

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Writing Writer Copywriter Copywriting 89

Men With Pens

MARCH 18, 2012

Yet not all writing environments are created equal. Where Not to Write. Let’s go to the park and write! If you’re escaping your office for the glory of outdoor writing, you’re probably going to find yourself so distracted by the pretty surroundings that no work gets done. Where to Write.

Writing 100

Writing Freelance Projects Writer 100

Men With Pens

JANUARY 12, 2012

Someone writes an inspiring poem. Write Like You Fight. Stop writing like a fearful person scared of stepping up to the plate. Write like you care. Write profound things. Write like it was a matter of life or death. It’s been done tens of millions of time: a blog post is written. Something different.

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Blog Post Post Writing Blogging 69

Men With Pens

SEPTEMBER 3, 2012

Choosing just two Damn Fine Words writing contest winners out of many talented, deserving people is one of the most difficult choices I make every year. The stories you share with me about how much a difference the Damn Fine Words writing course would make to your life makes this choice a hard one. I read every entry. Tania Dakka.

Writing 45

Writing Copywriter Copywriting Post 45

Men With Pens

JANUARY 8, 2012

A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. They could finally start that online business, because they wouldn’t feel like they had to put off writing for their audience. Here’s what you need to do: Write a blog post about why writing is important to you.

Writing 62

Writing Consulting Copywriter Copywriting 62

Men With Pens

AUGUST 15, 2012

I’ve been a copywriter for almost 20 years now. I can write. Setting aside the part where you can do irreparable damage to the very brain that got you into the writing business, it’s not a health way to deal with the stress of the world (or the writing life). Which brings us to Option B: Admit that writing is hard.

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Writing Copywriter Copywriting Writer 61

Men With Pens

AUGUST 20, 2012

The rumours are true: The Damn Fine Words Writing Course opens to new students on September 3. For 10 weeks, students learn effective writing techniques that help them create tangible bottom-line results. Each time I open the course to new students, I also open up a special writing contest. The Writing Course Contest Rules.

Writing 50

Writing Prose Post Retail 50

Men With Pens

JANUARY 9, 2013

Each time a new session of this writing course opens to new students, it fills up quickly, because it’s a big deal to business owners: It teaches you how to improve your writing skills with effective content-creation techniques. Each time I prepare for a new session, I also open up a special writing contest.

Writing 64

Writing Prose Retail Content Creation 64

Men With Pens

JULY 14, 2011

It’s not a question anyone really wants to ask themselves – but it is the most necessary question in professional writing. And if the quality of writing around the web is any indication, it’s a question very few writers ask themselves. Most people starting out as professionals will receive the following advice: write.

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Writing Writer Copywriter Copywriting 78

Men With Pens

NOVEMBER 18, 2012

Blackbeard can teach us a thing (or three) about running a successful writing business. Give every writing client your best effort – meet that keyboard in battle with your pistols ready and your matches lit. Maybe 80% of your writing income comes from only 20% of your clients. Listen, Ye Landlubbers! Show no quarter.

Writing 61

Writing Food Concept Copywriter 61

Men With Pens

MAY 6, 2012

Every single business owner, no matter what their industry, needs to be able to write well to be successful. And if your business has a website, a blog, or operates online, then writing skills are crucial. If you’re completely confident that your writing has never, ever lost you a client, then you don’t need to worry.

Writing 43

Writing Copywriter Copywriting Copy 43

Men With Pens

OCTOBER 27, 2011

One of the biggest barriers facing a new writer – a blogger, a novelist, a copywriter – is the self-knowledge of just how far away you are from their ideal. When I first started copywriting, I was afraid to show my work to anyone. I was afraid to show first drafts to my colleagues. I was afraid to show fifth drafts to my clients.

Writing 76

Writing Prose Copywriter Copywriting 76

Men With Pens

JULY 29, 2012

As an author and writing coach, I’m a big fan of good writing. But writing isn’t rocket science … and there are a few simple writing tricks you can use to write blog posts that are much more powerful and engaging. Writing Trick #3: Use Contractions. We use contractions all the time when we speak.

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Blog Post Writing Post Sales Copy 90

Men With Pens

OCTOBER 18, 2012

All the big names say you should write one. Here’s the problem: How do you write an ebook like that? You know what you want to write about… but where to begin? And how will you know if what you write is even any good? Ebooks aren’t new – but boy, they’re a hot topic. And what to include?

Writing 49

Writing Copywriter Copywriting Projects 49

Men With Pens

APRIL 25, 2012

And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). Chris writes – a lot. Tips to keep writing when you feel lonely, isolated and discouraged.

Writing 58

Writing Copywriter Copywriting Freelance 58

Men With Pens

JANUARY 23, 2013

Oh, and you have to know it all – video, podcasts, webinars, websites, copywriting, HTML, YouTube, iTunes and even membership course software with all its complex joys. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. If you want to succeed, you need to become a technological expert in less than 3 months.

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Copywriter Copywriting Consulting Website 84

Men With Pens

FEBRUARY 19, 2012

They clearly state (in writing, no less) that they’d like to become better writers and would appreciate my counsel. Help them improve their writing. ” Or maybe this: “I like this idea and you write well, but the post seems a bit scattered. ” with each sentence you write. Fantastic. Free of charge.

Writing 63

Writing Concept Copywriter Copywriting 63

Men With Pens

SEPTEMBER 23, 2010

And this one – on what to do about writing when life sucks – hits the target. And when you sit down to write (if you even get that far), you feel like you have nothing to say. That’s the best time to write. First get the head space to write. Writing takes energy and focus, and on good days, that might come easily.

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Writing Prose Food Copywriter 81

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

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Content Editorial Team Entertainment Content Creator 103

Men With Pens

MARCH 10, 2013

Click here to read the rest of the article on Men with Pens Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. She loves the color blue, her kids, and ice skating.

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Consulting Copywriter Copywriting Sales 84

Men With Pens

JANUARY 22, 2012

Today we’re announcing the winners of the Damn Fine Words writing contest … but boy, was it EVER tough to choose just two submissions. 25 people fought hard to win a chance to get into the Damn Fine Words writing course and learn effective techniques that would change their life. Some posts were straightforward.

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Writing Copywriter Copywriting Writer 43