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What Your Copywriting Clients Secretly Think (But Won’t Tell You) first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Better Writing' Click here to read the full article → Another rocking post from Men With Pens!
Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. However, for most freelance writing, that should be your minimum.
A lesson I''ve learned from pitching and negotiating with copywriting clients is that they don''t often articulate what they secretly think. Copywriters, Beware: Clark Kent and Lois Lane Journalists are Coming after Your Jobs first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Better Writing'
And why is it that some copywriters get their content to sound so much better? Is there a secret copywriting conspiracy going on? I began my copywriting career in PR. But, I was never initiated into the uber-secret-mad-men-esque clique known as “agency copywriters”. Do they know something we don’t know? Perspective.
Looking for freelance writing sites? What if someone did all the hard work for you, organizing a list of places to look for great writing gigs? No, this one not only includes paid writing jobs for beginners, but also a list of sites for those who are ready to level up their writing game. And not some generic list either.
Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. I’m happiest when he says nice things like, “It’s fun to write for your readers – I feel like I can let loose in a way I don’t in other places.&# You’re Just Ignorant. He’s a nice guy.
In many interviews, I've mentioned that learning how to write fiction can definitely boost your copywriting skills - the two skill sets cross over more than you'd think. You don't need to go off and write a novel, but you should definitely pick up one of these books to learn better writing skills that help you sell.
Because they’re so powerful, stories are very useful for copywriters. They lack conflict, or the characters are dull, or the writing doesn’t provide good mental imagery, or dialogue sounds stilted, or it’s unemotional and plain. There are also basic ingredients you need to use to write a good story.
This is not just for fiction and children’s book writers, onomatopoeia can be easily and effectively used in all kinds of writing. So whether you are a copywriter, blogger, or poet you can absolutely benefit from using this literary device. Prickly Porcupine by Jane McGuinness Marketing content Guess what marketers and copywriters ?
You think you’re writing project is hard? As I write this, my nose is about 1cm from the computer screen (that’s 2/5 of an inch, for those of you who are imperially inclined). With any challenge, I think the best thing to do is acknowledge it, make it hilarious, and find some way to use it in your writing.
Yet not all writing environments are created equal. Where Not to Write. Let’s go to the park and write! If you’re escaping your office for the glory of outdoor writing, you’re probably going to find yourself so distracted by the pretty surroundings that no work gets done. Where to Write.
It’s not that I don’t appreciate great writing, a clever turn of phrase or an insightful comment. Can a Copywriter/SEO Marriage Survive? first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Words (to SEO experts like me) are just tools – tools used to acquire links. At least, that’s [.]
You want to get it out of the way so you can start your writing project. You want to write something special. Tweet about your writing project. Write and record a new message. Look for some inspirational writing music. Music always helps you think of ideas and write better. Just a bit. Check your email.
Maybe you’ve seen CEOs with a few productivity books and wondered how they had time to write them. . A ghostwriter is hired to write works that officially credit another person as the author. The works created by ghostwriters can be any type of published writing, including the following: journalism. You’re not alone. blog posts.
A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Then I came to my senses and decided to write a post about it all. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices.
Is money something you’re after when it comes to your copywriting? We write in the hopes that we can increase profits for our business. You write, and write, and write, putting your thoughts together to draw the attention of others and then that random day comes. Of course it is. Let me tell you a story.
And this one – on what to do about writing when life sucks – hits the target. And when you sit down to write (if you even get that far), you feel like you have nothing to say. That’s the best time to write. First get the head space to write. Writing takes energy and focus, and on good days, that might come easily.
It’s not a question anyone really wants to ask themselves – but it is the most necessary question in professional writing. And if the quality of writing around the web is any indication, it’s a question very few writers ask themselves. Most people starting out as professionals will receive the following advice: write.
As an author and writing coach, I’m a big fan of good writing. But writing isn’t rocket science … and there are a few simple writing tricks you can use to write blog posts that are much more powerful and engaging. Writing Trick #3: Use Contractions. We use contractions all the time when we speak.
People often ask me this question, and it makes me grin every time: “James, exactly how do you manage to write such massive quantities? Is there some magic switch we can flick on to write lots of articles?” Hit the trigger, run through them and the scenes unfold until you reach the end: you, writing. I wake up.
A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. It’s launching May 7 for its 3rd edition, and people who write me say that if they could just get in on this course…. Welcome to the Damn Fine Words Writing Contest. The DFW Online Writing Course Contest Rules.
One of the biggest barriers facing a new writer – a blogger, a novelist, a copywriter – is the self-knowledge of just how far away you are from their ideal. When I first started copywriting, I was afraid to show my work to anyone. I was afraid to show first drafts to my colleagues. I was afraid to show fifth drafts to my clients.
Someone writes an inspiring poem. Write Like You Fight. Stop writing like a fearful person scared of stepping up to the plate. Write like you care. Write profound things. Write like it was a matter of life or death. It’s been done tens of millions of time: a blog post is written. Something different.
But figuring out your writing voice isn’t easy. It’s especially hard for new writers to find their writing voice, because they already feel awkward having their work in the spotlight and subject to public approval. Maybe you’ve struggled with finding your writing voice yourself. This doesn’t feel right.
Do you scour the internet looking for awesome comedy writing jobs to exercise your funny bone? Does comedy writing flow through your veins? Do you struggle to find the right freelance writing jobs? So, grab a cup of coffee, read our epic list, select the jobs that sound interesting, and write your pitch. Barrelhouse.
The age of novel writing is over. The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Because I don’t like business writing. Everywhere you look, distractions abound.
He slumps over his keyboard day after day wondering why the writing gods are always punishing him. You don’t have to be intoxicated, angst-ridden, or even brilliant to write well. I know this because I took the Damn Fine Words writing course, taught by A-list blogger and professional copywriter, James Chartrand.
Oh, and you have to know it all – video, podcasts, webinars, websites, copywriting, HTML, YouTube, iTunes and even membership course software with all its complex joys. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. If you want to succeed, you need to become a technological expert in less than 3 months.
Let’s say you’re a copywriter specialized in travel brochures. You’ve done some keyword research and found that no one is searching for “hotel brochure copywriting,&# but lots of people are searching for the word “copywriting.&#. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved.
Click here to read the rest of the article on Men with Pens Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. She loves the color blue, her kids, and ice skating.
A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. They could finally start that online business, because they wouldn’t feel like they had to put off writing for their audience. Here’s what you need to do: Write a blog post about why writing is important to you.
I’ve been a small business owner since 2006, and in my experience, the key to riding out the peaks and valleys is playing both the long game and the short game. Teaching, writing or speaking opportunities One of the best ways to get new clients is to get in front of someone else’s audience. Which is pretty liberating!
It’s time to announce the winners of the Damn Fine Words writing course contest … and boy, was it EVER tough to choose just two names from the 20+ submissions we received. Entrants fought hard to get into the Damn Fine Words writing course. Keep learning, keep writing, keep believing in yourself. Some were thoughtful.
I’ve been a copywriter for almost 20 years now. I can write. Setting aside the part where you can do irreparable damage to the very brain that got you into the writing business, it’s not a health way to deal with the stress of the world (or the writing life). Which brings us to Option B: Admit that writing is hard.
Each time a new session of this writing course opens to new students, it fills up quickly, because it’s a big deal to business owners: It teaches you how to improve your writing skills with effective content-creation techniques. Each time I prepare for a new session, I also open up a special writing contest.
“I am a lousy copywriter.” And that’s true whether I’m writing an ad, a news article or a personal essay. So if you’re an AW (amateur writer, i.e., you don’t write for a living), you should be encouraged, because you can take the pressure off yourself when you sit down to write. ” Write for time.
They clearly state (in writing, no less) that they’d like to become better writers and would appreciate my counsel. Help them improve their writing. ” Or maybe this: “I like this idea and you write well, but the post seems a bit scattered. ” with each sentence you write. Fantastic. Free of charge.
And you’ll learn why right here in this valuable interview with a pro copywriter. I think writing copy is a little like being a lawyer. You have to rely on your client to give you the information you need and write on faith. James: Do you ever feel guilty writing sales copy? But he’s a tease. Dean: No.
Blackbeard can teach us a thing (or three) about running a successful writing business. Give every writing client your best effort – meet that keyboard in battle with your pistols ready and your matches lit. Maybe 80% of your writing income comes from only 20% of your clients. Listen, Ye Landlubbers! Show no quarter.
She’s perky, she’s a go-getter, and she’s all over the place in the blogosphere writing some great advice. She told me that my writing style had really improved over the past couple of years. Something similar has happened with my fiction writing. There are no clear measures of writing ability.
When I set up my copywriting business, one of the first things I did was hire a writing coach. Hello, haven’t I proven time and again that I can write well? But since I’m in the writing business, having thousands of Facebook fans or a website with all the bells and whistles won’t attract clients.
Since AI-powered tools like ChatGPT are all the rage, Surreal decided to use an AI copywriting tool to write some unintentionally hilarious headlines for their cereal. A perfect example is Doves Real Beauty campaign from 2006. It was a direct response to a study that found that only 2% of women described themselves as beautiful.
acceptance rate from clients for SEO content and saves clients who outsource content writing 30% on average. In addition to managed SEO writing, we also offer a full range of on-page SEO and off-page white hat link-building services. For example, BKA Content has a 99.7% Find out more about seven of the best SEO packages.
And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). Chris writes – a lot. Tips to keep writing when you feel lonely, isolated and discouraged.
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