Why being a nice guy will get you slaughtered in marketing
Ben Settle
JANUARY 1, 2024
And it’s all pure, unadulterated self-projection and, I would add, self-delusion. Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. But these guys always think “they’re” business is different. That they are somehow “above” it all.
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