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Why being a nice guy will get you slaughtered in marketing

Ben Settle

And it’s all pure, unadulterated self-projection and, I would add, self-delusion. Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. But these guys always think “they’re” business is different. That they are somehow “above” it all.

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How to Boost Your Blogging Game with Digital Flipbooks

Men With Pens

Customize the digital project on the site with live links, ads, meta tags, branding, etc. Since you’re free to produce a digital flipbook at any frequency you desire (weekly, monthly, quarterly, annually, special projects or reports only, etc.), EditionDuo. The procedure: Design your PDF(s). Upload the final PDF file to the site.

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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

One was a conversation with James, who commented on one of my blogs that many copywriters aren’t good with numbers. Another discussion was with an associate who said he saw freelance projects on Elance with bids of $50 for sales letters and $5 for blog posts. Charge hourly for long or uncertain projects.

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How to Master the Freelancer’s Uber-Sell

Men With Pens

Here are some examples: You’ve just finished an incredibly successful web design project for a small retailer at a local mall. Lambert is a freelance copywriter and content marketing specialist who constantly thinks about uber-selling his clients and blogs about what he should have done at Words That Begin With You.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

I’ve turned down a few projects because I knew they were scams or they used unethical tactics. As a rule, I can work for about 3 hours on one project before getting a little loopy, so I move on to something else in the afternoon. James: Think back to a project when you’d done a really great job – an awesome job.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

You’ll work on a wide variety of projects for lots of different clients. Variety is the spice of freelancing. Freelance Writing – The Cons: You have to do “sales&# to land clients and find work. You have to find a way to generate leads and close deals to get the paying projects. You’re on your own.

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

That’s why I started telling my would be buisness partners, let’s do little projects until we get into a conflict… the way we handle this conflict will likely show how much we trust each other (or how likely we will trust each other later). “Just have faith&# is a phrase that I just don’t believe in anymore.